ThinkNewsBrands has launched a campaign to showcase the power of advertising in news featuring top Australian marketers.
An extension of the ThinkNewsBrands brand platform, The Whole Story, the campaign highlights how news advertising has helped to solve key marketing challenges in a range of brand categories including automotive, finance, e-commerce and electronics.
Featuring bold portraiture of some of Australia’s most accomplished Chief Marketing Officers (CMOs) and a series of testimonial style videos, the campaign will run across the print and digital assets of ThinkNewsBrands shareholders including The Australian Financial Review, The West Australian and The Australian in addition to trade media placement.
ThinkNewsBrands General Manager Vanessa Lyons said: “Despite research proving the contrary, misconceptions linger around the power and effectiveness of advertising in news. This campaign uses the voice of esteemed peers and colleagues to drive reappraisal of news brands within our most important audience: marketers.”
Created by Edge for ThinkNewsBrands, the first instalment sees Nissan Marketing Director Geraldine Davys explaining how news does the heavy lifting allowing the brand to target the right customer, at the right time and with the right message.
In the coming months, the campaign will feature high-profile CMOs including Marley Spoon chief marketing and growth officer Kate Whitney, former Samsung chief marketing officer Josh Grace and former ANZ Bank head of personalisation, group marketing Trisca Scott-Branagan.
Edge executive director, account management Nicole Gardner said: “It’s been an honour to hero the rockstars of our industry – CMOs – and hearing how they are using news to support their businesses in creative and strategic ways. Advertising in news works and this campaign shows us how.”
General Manager – Vanessa Lyons
Head of Marketing – Rowena Newman
Campaign Manager – Christina Brown
Motion: Harry Roth
Art Director: Callum Foot
Copywriter: Will Bassett
Designer: Sophie Millican
Senior Account Director: Alice Sherrah
Executive Director, Account Management: Nicole Gardner
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Reddit’s annual Recap report has revealed the issues and moments that captured Australia’s collective mind over 2023 with, naturally, the Matildas featuring high on the list. The inaugural Australia-hosted Women’s World Cup saw Aussies glued to the footy (or, indeed soccer) with one enterprising user capturing the moment that Cortnee Vine scored the winner against […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2024 Jury line-up today. The 93 industry experts from across 18 markets represent APAC’s leading talent from a diverse range of disciplines. 2024 sees the highest representation from brands, including Budweiser, Procter & Gamble, Unilever and, for the first […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]