authorities in video on demand and multi-platform content production will gather in Sydney on 21-22 August when Sydney hosts the Multi-Screen TV Summit.
The two day conference will examine the changing TV landscape, from catch up television and cross platform release strategies, to communicating directly with audiences and examining the ROI for multi-screen sports broadcasts.
Australians now consume more than 100 hours of television per month across multiple screens, according to the Australian Multi-Screen Report. Viewers can now seek their own customised viewing experience including what platform they want to consume it on. Along with strategies on how to deliver and monetise this viewing experience, the Multi-Screen TV Summit will examine the future of media, how to work out the value of interactive content and how the next generations will consume content.
“Australian viewing patterns are broadening as people adopt new technologies. Broadcasters are adapting to changing viewing habits to ensure that the viewer can enjoy TV wherever and whenever they wish, and on the device of their choice,” said Tony Brown, Senior Analyst, Informa Telecoms & Media.
The shift has seen commercial free-to-air broadcasters changing and innovating in a digital environment at an increasingly rapid rate. Numerous ‘freemiumTV’ business models have been created, extending the viewer’s engagement with content to include the purchase of related products, as well as giving users new opportunities to interact and participate.
Attendees will hear from industry leaders on topics including emerging video on demand platforms, cross platform release strategies, catch up TV, how to value digital sports rights, new cross platform productions and high speed WebTV.
Key presentations at the Multi-Screen TV Summit include:
- Platforms, Aggregators and the Evolution of the Australian Pay TV market – Scott Lorson, CEO, Fetch TV
- The Future of Media, Responding to the Challenges of New Platforms – Mark Britt, Chief Executive, Mi9
- Monetising Multi Platform Content – Rebekah Horne, Chief Digital Officer & Architect, ten play
- Data Drives Dollars! Live Content, the Can’t-Miss Move – John Treloar, Managing Director, Ooyala Australia
- The Rise of Social Media Apps Specific to TV Network Content – Rob Beetson, General Manager, Beamly Australia
- IPlayers & Partnering with Google – Robert Leach, Director Business Development and Consumer Digital, BBC Worldwide Australia & New Zealand
- Free-To-Air Televisions Answer to the Internet- Integrating Live Programming with Catch Up TV + unlimited content opportunities – Liz Ross, General Manager, Freeview
- Operating at the right Tipping Point of The Video on Demand Business in Australia – Stephen Langsford, Founder & CEO, Quickflix
- Sport Rights: Digital Deals for the Future of the Game – Integrating New Revenue Streams through Multi Screen Date – Adam Good, Director of Media & Content, Telstra Media
- The Economics of Producing Content for Today’s Market & Investing in new Platforms – Chris Hilton, Executive Producer, Essential Media & Entertainment
- The World Cup Live Sports Broadcasting to Multi Screens – Marshall Heald, Chief Digital Officer, SBS Australia
- Native Advertising Channels – Matthew Kowal, Director Regional Marketing, Monster Energy Drinks, Europe Middle East & Africa
- Cross Platform Release Strategies – Rebecca Heap, Head of TV Strategy & Digital Products, ABC
- Developing Winning Drama Series for Multi Platform – Guy Gadney, Founder, The Project Factory
- Movies On Demand – Chris Flintoff, Founder & CEO, Neon Stingray
Register here and meet senior executives in Australia’s television industry, as well as those involved in content creation and distribution, multi-platform developers, technology suppliers, telecommunications and data specialists, researchers, programmers and marketers.