Sport And Reality TV Doesn’t Hold Consumer Attention Among Multi-Screeners: IAB
To be honest, we're too busy having a furious Facebook squabble about The Bachelor's latest date to read this research.
To be honest, we're too busy having a furious Facebook squabble about The Bachelor's latest date to read this research.
We no longer consume media in isolation. Audiences are now mixing it up to create multi-device and context experiences.
Leading authorities in video on demand and multi-platform content production will gather in Sydney on 21-22 August.
The handheld device is no longer considered a second screen, according to Facebook.