B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • Federal Election
  • Cannes Lions
  • State of Origin
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: New Cummins&Partners Campaign Asks If You’re “Good To Go”, AKA Die
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > New Cummins&Partners Campaign Asks If You’re “Good To Go”, AKA Die
Advertising

New Cummins&Partners Campaign Asks If You’re “Good To Go”, AKA Die

Emma O'Leary
Published on: 16th May 2016 at 12:10 PM
Emma O'Leary
Share
2 Min Read
SHARE

A new campaign by the Public Trustee and Cummins&Partners SA offers peace-of-mind to South Australians by encouraging them to prepare a Will. The impactful imagery and messaging of the campaign challenges people by asking “are you good to go?”.

The bold new direction aims to disrupt complacent behaviour through radio, outdoor and online advertising.

The Public Trustee, Debra Contala, said, “Research tells us that one of the strongest benefits of finalising a Will is peace-of-mind. It’s that feeling of relief you get knowing that every aspect of your estate has been accounted for and will eventually be taken care of for you.”

Cummins&Partners SA creative director, Jason Hollamby, added, “People who have a Will often express a heightened sense of being able to get on with life, no matter what happens next. This is exactly the sentiment we’re looking to express in this new campaign.

“Death can be confronting, which means almost 40 per cent of Australians die without having a Will. This can put a lot of stress on loved ones. By taking a more humorous and positive approach we’re hoping to change people’s avoidance behaviours.”

Cummins&Partners SA managing director, Bronwen Gwynn-Jones said the agency is thrilled to have had the opportunity to work with Public Trustee on a campaign that will make such a positive difference to so many in the community.

“Many people do not realise the implications on family and loved ones when a Will is not prepared. It can be a simple process, that can give enormous peace of mind,” she said.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Clemenger BBDO Sydney, spikes asia, YouTube
Share
By Emma O'Leary
Follow:
I am a creative and innovative Executive Assistant with a focus on talent and culture, and many years experience in a variety of industries ranging from Advertising, Government, Real Estate and Retail. I am truly passionate about people, culture and brand experience, and I have proven time and again to be self-motivated, loyal, articulate and endlessly positive. I am a multi-tasking extraordinaire and pride myself on my ability to foster relationships and influence peers at any level.

Latest News

Ritson: Tindall’s Compound Creativity The “Most Significant Thought” In Last Decade Of Marketing
24/06/2025
Westpac Banks On Michelle Klein To Lead Marketing & Growth
23/06/2025
Diversity Council Australia Celebrate Its 40th Birthday With New Brand Identity
23/06/2025
The B&T Awards Are Back!
23/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?