New Ad Shows Where To Draw The Line On Sexual Harassment

New Ad Shows Where To Draw The Line On Sexual Harassment
SHARE
THIS



The Australian Human Rights Commission (AHRC) has partnered with Australian Chamber of Commerce and Industry (ACCI) and the Australian Council of Trade Unions (ACTU) to spread an important message about sexual harassment in the workplace.

The Commission then appointed Sydney creative agency, YOLO, following a competitive pitch, to develop a national awareness strategy to increase understanding of workplace sexual harassment.

The new campaign ‘Know Where the Line is’ is in response to the Australian Human Rights Commission’s 2012 national sexual harassment prevalence survey, Working Without Fear.

The research showed that workplace sexual harassment is pervasive and persistent in Australia with 1 in 4 women and 1 in 6 men having experienced workplace sexual harassment in the last 5 years.

In addition, male harassment of other men is also on the rise. Importantly, the research showed that there is limited understanding amongst employers and employees about what constitutes sexual harassment.

One of the unusual things about sexual harassment is that – in the offices, factory floors, warehouses and work sites around our country – people know something ‘not right’ is happening to them or someone else, but they don’t know what to call it or what to do.

YOLO’s campaign, utilising a clever mnemonic device aimed at educating employees on what constitutes crossing the line, highlights the importance of bystander action, whether this be listening, supporting or reporting.

Know Where The Line Is 2

 

With the research showing that 82% of bystanders who witnesses sexual harassment taking some sort of action, the campaign encourages bystanders to “See. Talk. Support.”

Justine Metcalfe, creative partner at YOLO, said: “Unfortunately there are many people going to work in fear. Daily. Many feel powerless, cornered and shamed. Hopefully this campaign encourages victims and bystanders to act and speak up.”

Know Where The Line Is (main)

 

Elizabeth Broderick, Sex Discrimination Commissioner, added: “We have received very positive feedback from workplaces around Australia about how useful Know Where the Line Is in supporting employees to understand sexual harassment and to take bystander action if they see or hear about it in their workplace.

“The unique and innovative design of this strategy has meant that it is being picked up by many workplaces as part of their broader efforts to prevent sexual harassment in their organisations.”

Please login with linkedin to comment

Latest News

NRL Beanies For Brain Cancer Launches For 2021
  • Advertising

NRL Beanies For Brain Cancer Launches For 2021

The Mark Hughes Foundation (MHF) has launched the 2021 Beanie for Brain Cancer Round, with the new look MHF beanies available across the country at NRL fixtures from June 17-20. The rugby league community will once again be asked to take the fight to Brain Cancer, in a bid to raise funds for much needed […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

ABC Set To Move Staff To Parramatta
  • Media

ABC Set To Move Staff To Parramatta

The ABC will move 300 staff from their current Ultimo offices to a new location in Parramatta. As first reported in the Sydney Morning Herald, the announcement came to staff on Wednesday morning. In an email, the broadcaster’s managing director David Anderson said that the move “will help us to be more connected, relevant, and engaged […]

Reporter Stalked By Creepy Neighbour From ‘Home Alone’ While Reporting On Murderer Who Used A Nutribullet & Ram Sedatives
  • Media

Reporter Stalked By Creepy Neighbour From ‘Home Alone’ While Reporting On Murderer Who Used A Nutribullet & Ram Sedatives

A Channel Nine report on a woman who murdered her partner using ram sedatives and a poison mixed in a Nutribullet took an eerie turn yesterday when the live report was momentarily interrupted by the creepy neighbour from 1990’s Home Alone. Nine reporter Emma Partidge was reporting outside the NSW Supreme Court who’d just found […]

by B&T Magazine

B&T Magazine
Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]

Façon Magazine Celebrates Powerful Women In Femme Issue
  • Media

Façon Magazine Celebrates Powerful Women In Femme Issue

Façon Magazine’s ‘The Femme Issue’ launches June 17, highlighting a collection of powerful women from the fashion industry and beyond. The 11th issue celebrates fierce women and passionate entrepreneurs who have made their mark in fashion, beauty, wine and finance industries. Cover star DJ Shiralee Coleman (pictured) shares her incredible journey from childhood to dominating the […]

triple j To launch Blak Out, New First Nations Show
  • Media

triple j To launch Blak Out, New First Nations Show

triple j’s new First Nations show Blak Out is taking over the airwaves every Sunday from 5-6pm! Hosted by Yuin and Thunghutti man and rapper Nooky, triple j’s Blak Out will feature the best and latest music from First Nations artists across all genres, plus interviews, premieres, and playlists. To celebrate, it’s a Blak Out on triple j today! From now until 3.30pm, you’ll hear music from Indigenous artists only. Then Blak Out […]

Tuesday TV Wrap: Celebrity Apprentice Winner Announcement Tops Entertainment Charts
  • Media

Tuesday TV Wrap: Celebrity Apprentice Winner Announcement Tops Entertainment Charts

Shaynna Blaze was crowned the winner of this season’s Celebrity Apprentice, netting 733,000 viewers, as per OzTAM’s metro data. She beat comedian Ross Noble, he of the excellent hair, for the top spot. In reward, she raised $100,000 for anti-domestic violence charity Voice of Change. The rest of the episode peaked at 614,000 viewers. Top overall […]

by B&T Magazine

B&T Magazine
Thinkerbell Unveils Trio Of Spots In First Work For Bupa
  • Campaigns

Thinkerbell Unveils Trio Of Spots In First Work For Bupa

In their first major communications since becoming Bupa’s creative services agency, Thinkerbell has extended the ‘Because Life Happens’ platform with a timely six weeks free retail offer for new customers. The campaign urges young Aussies to join Bupa… right now…because life could happen…to anyone…seriously…any second now… Jim Ingram, national chief tinker at Thinkerbell added: “We’ve […]

A Road Map To The Right Marketing Combination
  • Opinion

A Road Map To The Right Marketing Combination

In this guest post, Dan Hojnik (pictured below), head of strategy and planning at Involved Media, argues that brand and performance are more closely linked than many marketers care to admit… I remember trying to explain the benefits of brand and performance marketing working together early on in my career only to have a strong-headed […]

Opinion

by B&T Magazine

B&T Magazine
A Home For Marketing: How Medibank Centralised Their Marketing Operations For An Agile World
  • Partner Content

A Home For Marketing: How Medibank Centralised Their Marketing Operations For An Agile World

With a goal to provide Australians with “Better Health for Better Lives”, Medibank is Australia’s leading private health insurer, with more than 3.7 million customers through the Medibank and ahm brands. In addition to private health insurance, the Medibank group also offers a suite of diversified insurance products including travel, life and pet insurance. With […]

Partner Content

by B&T Magazine

B&T Magazine
Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose
  • Campaigns

Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose

Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]

Nine Promotes Jo Clasby To Commercial Director, Publishing
  • Marketing

Nine Promotes Jo Clasby To Commercial Director, Publishing

Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign
  • Campaigns

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign

Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]