Aussie Netflix Watchers Vote The Brand Number One For Consumer Advocacy

Aussie Netflix Watchers Vote The Brand Number One For Consumer Advocacy
SHARE
THIS



Aussie Netflix customers are the strongest advocates for the brand reveals the latest findings of the the YouGov 2017 Brand Advocacy Rankings.

The rankings are calculated by measuring recommend scores among each brand’s customers for the twelve-month period through October 2017.

Interestingly, car-maker Volkswagen, savaged after 2016’s emissions scandals – has topped the YouGov list for the biggest improver brand for advocacy. Malaysian Airlines was second.

Recommend scores for the brands are measured by asking, “Would you recommend the brand to a friend or family member, or would you recommend that a friend or family member avoid the brand?”. Scores are calculated by subtracting the negative responses from the positive responses.

Screen Shot 2017-11-21 at 3.36.44 pm

In the 2017 rankings, Netflix comes out on top, with a score of 75.5. Airline brands also make up a large proportion of the top 10, with Singapore Airlines in second place with a score of 71.3, Emirates and Air New Zealand coming in at number 3 and number 5.

Another travel brand with high levels of customer advocacy is Airbnb (at number eight).

Elsewhere in the top 10, another brand with heavy emphasis on the consumer – Toyota – comes fourth (with a score of 67.1). There are also two high-end electrical manufactures in the list – Bose is sixth (with a score of 63.7), while Dyson comes in at number 9 (on 62.8).

Screen Shot 2017-11-21 at 3.37.12 pm

YouGov’s, head of data products, Ervin Ha, said, “A recommendation from friends or family is one of the strongest votes of confidence it is possible to give to a brand. While some traditional format brands continue to carry favour with consumers, the success of digital brands suggests that the conversation is changing.

“Consumers are increasingly making recommendations based on the service they receive that go beyond the traditional format experience. While the product helps to shape a brand, the latest YouGov BrandIndex Brand Advocacy Rankings suggests that a focus on experience will help brands to go that extra mile and secure not just the custom but a recommendation from consumers.”

YouGov BrandIndex Brand Advocacy Rankings give brands a good indication on how well or poorly they have been doing in terms of their customer service, as well as quality of services and products provided. Looking at the best improvers ranking, brands can also evaluate whether they are doing a better job in winning customers’ mindshare.

YouGov BrandIndex interviews thousands of consumers every day, yielding over 2.5 million interviews each year. Respondents are drawn from our online panels of 5 million consumers across 31 countries.

Please login with linkedin to comment

Netflix yougov

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]