To promote the return of Gilmore Girls: A Year In The Life, Netflix (with the help of TBWA\Chiat\Day) has released a Binge Candle which burns perfectly in time with the four episodes.
The four 90-minute episodes follow the lives of Lorelai, Rory and Emily as they go through winter, spring, summer and fall of 2016. If you start burning the Binge Candle it burns a different scent for each episode that correlates to that season.
https://youtu.be/-Kz86WpTM60
The candle is a part of a limited giveaway for fans of the series in the U.S., Asia and Europe, as well as readers of Hello Giggles and Brit+Co.
CREDITS
Client: Netflix
Agency: TBWA\Chiat\Day
Creative
Creative Chairman: Stephen Butler
Executive Creative Director: Linda Knight
Creative Director: Matthew Woodhams-Roberts
Creative Director: Dave Horton
Art Director: Blair Seward
Copywriter: Elizabeth Daniel
Director of Design: Mark Sloan
Designer: Iris Chung
Strategy
Chief Strategy Officer: Neil Barrie
Senior Strategist: Emilie Arrive
Account Services
Managing Director: Christian Stein
Associate Brand Manager: Louise Hunter
Production
Chief Production Officer: Tanya LeSieur
Executive Art/Print Producer: Dena Moore
Executive Broadcast Producer: Brian O’Rourke
Business Affairs: Mimi Hirsch
Broadcast Producer: Garrison Askew
Production Coordinator: Michael Schroepfer
Post Production
Post Production: Venice Beach Editorial
Executive Post Producer: Sarah Holme
Post Producer: Dustin LaForce
Director of Photography: Jeremiah Mayhew
Editor: Jeremiah Mayhew, Derrick Hackman
Assistant Editor: Charis Tobias
Color: Derrick Hackman
Production Partners
Photography Studio: Venice Beach Editorial
Producers: Nicole Alexander & Dustin LaForce
Set Designer: Alyse Castillo
Candle Maker: Heartland Candles
Promotional Specialist: Coast Graphic Services
