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Reading: Nestlé Sells Violet Crumble Brand To South Australian Company
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B&T > Marketing > Nestlé Sells Violet Crumble Brand To South Australian Company
Marketing

Nestlé Sells Violet Crumble Brand To South Australian Company

Staff Writers
Published on: 11th January 2018 at 11:04 AM
Staff Writers
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Nestlé Australia and Adelaide business Robern Menz have entered into an agreement for the sale of the Violet Crumble brand for an undisclosed sum.

Under the sale, Robern Menz will acquire the Violet Crumble brand and its associated intellectual property, plant and equipment.

Manufacturing will transfer to the Robern Menz factory in Adelaide in the coming months, moving from the Nestlé factory in Melbourne, where it has been made since 1983.

And just for shits and giggles, here’s a weird as hell Violet Crumble ad from the 80s…

https://www.youtube.com/watch?v=ITYDRC40FoI

 

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TAGGED: Nestle, Nestlé Australia, Robern Menz, Violet Crumble
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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