Nestlé Partners With Local Rotary Clubs To “Celebrate Australia” In Heartwarming Campaign Via Lionize

Nestlé Partners With Local Rotary Clubs To “Celebrate Australia” In Heartwarming Campaign Via Lionize
B&T Magazine
Edited by B&T Magazine



The team at Nescafé Blend 43 has partnered with Rotary Australia to launch its brand-new campaign, “Celebrate Australia” via lionize.

The campaign is designed to support the community spirit of six much loved Aussie towns.

The six regional towns of Mallacoota, Broken Hill, Toowoomba, Busselton, Willunga and Strahan have been handpicked by Nestlé Professional to feature on the new limited-edition range of 1kg tins of Nescafé Blend 43 as part of the new Celebrate Community Spirit Collection.

Lionize helped Nestle bring each town’s community spirit, creating a campaign that highlights a selection of unique community stories from across Australia on limited-edition tins of Nescafé Blend 43.

Lionize Creative Director, Rich Price, said: “To bring ‘Celebrate Australia’ to life, we conceived the ‘Celebrating Community Spirit Collection’ – a set of limited-edition packs featuring unique community stories, from amazing annual events, through to Aussies pulling together in the toughest of times.

“Illustrated executions on-pack captured the unique stories of local people, while our wider advertising sought to draw in our audiences with engaging headlines and epic, abstract location images of the respective pack and community featured in individual ads,” says Mr Price.

Nestlé Professional, Oceania business, executive officer, Scott Stuckmann, said: “After a tough couple of years, we thought it was the right time to honour the essence of what we love about Australia. Community spirit boosts, and enriches Aussies through the good, bad and uncertain times.

“Each town was chosen because they embody community spirit, togetherness, and what it means to be Australian.”

Enjoyed by Australian communities for over 80 years, Nescafé Blend 43 is proudly made with Aussie community spirit in Gympie, Queensland. In the past 12 months, the Gympie factory has produced almost 2 billion cups of Nescafé Blend 43.

Stuckmann added: “With this campaign, we hope to bring a bit of encouragement to workers across the nation who share a coffee in their workplaces and tea rooms each day.

“These include fundraising for a local mental health facility in Broken Hill, a Koala Rescue program in Willunga, and a Toowoomba Christmas Drive for underprivileged and homeless youth.“

Each tin’s illustration highlights the community spirit of the town. The designs range from a community rallying together in the event of a natural disaster, local sporting events that have led to international recognition, and the celebration of local food, wine and art.

Local Rotary Clubs in the six towns have each received a $5,000 grant from Nestlé Professional to invest in a community initiative important to each town.

Heather Chong, District Governor of Rotary Tasmania, said: “We are thrilled to partner with Nestlé Professional and Nescafé Blend 43 on this campaign and celebrate some of the most incredible towns across Australia.

“With more than 1000 Clubs and 30,000 members, Rotary members in Australia are ‘people of action’ who support an array of local community service initiatives, so it’s wonderful that Nescafé Blend 43 is helping us with our mission.”

Nescafé Blend 43 has also gifted the selected Rotary Clubs with over 190 tins each to be used for the Club to on-sell, or donate to the local community, with any profits retained by each Club.

A mixed variety of the 1kg tins of Nescafé Blend 43 featuring the six Aussie towns are available to buy from wholesale office and foodservice distributors.




Latest News

Limited Tickets Still Available For First Ever Industry Pantomime
  • Advertising

Limited Tickets Still Available For First Ever Industry Pantomime

With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]

Palin Communications joins GlobalCom PR Network
  • Marketing

Palin Communications joins GlobalCom PR Network

Specialist Australian health PR agency, Palin Communications, has joined GlobalCom PR Network with a view to delivering meaningful, consistent, impactful, global health campaigns across a range of countries and regions.

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore
  • Marketing

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore

2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]

New Years Eve fireworks
  • Marketing

National Breast Cancer Foundation Announced as Charity Partner For NYE Sydney

The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”
  • Campaigns

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”

This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]

Reddit Updates Conversation Placement Ads Formats
  • Technology

Reddit Updates Conversation Placement Ads Formats

Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts
  • Media

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts

Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]