Australian digital marketing agency Neon Treehouse has strengthened its Adelaide team with two senior appointments and the promotion of Camila Rahde to digital media director.
Rahde has been promoted after almost 3 years with the agency. Matt Bennett has joined the agency as digital client strategist, while Charli Day recently come on board as senior digital account manager. Together, they bring more than 24 years of digital and agency experience spanning Australia, the UK and major international brands.
In the expanded Rahde’s role, she takes responsibility for managing the media strategy across the agency’s client portfolio, and leading the paid media team.
Since joining Neon Treehouse in 2024, Rahde has led media strategy for clients including Moonee Valley Racing Club, ResourceCo, Fairmont Group, and Spendless Shoes.
“We’re thrilled to have Camila at the helm of the Digital Media team. She has shown time and time again that she’s the right person for the job, and that she takes our mission to be the best digital marketing agency in Australia as seriously as we do,” said Neon Treehouse chief executive Joshua White.
Bennett, who joined Neon Treehouse six months ago, brings more than 12 years of experience across digital, brand strategy and fan experience.
Most recently, as digital experience manager at KOJO, Bennett has delivered large-scale digital projects for organisations and brands including the AFL, Cricket Australia, FIFA, Repco and the US Open.
Charli Day has joined as senior digital account manager, bringing more than eight years of agency experience across Australia and the UK. She’s joined from digital performance agency In Marketing We Trust and previously worked at UK-based Omne Agency, with experience across brands including McCain, Nestlé, Tate & Lyle and Journey Beyond.
Her background spans paid media, search engine optimisation, generative engine optimisation, conversion rate optimisation and analytics, alongside integrated creative campaigns. Her focus is on bringing those disciplines together around a client’s broader marketing and commercial objectives.
The appointments come during a busy period for Neon Treehouse, with the agency continuing to expand the strategic and integrated digital work it delivers from Adelaide and Melbourne for clients across Australia.
“Matt and Charli both bring significant experience, but what really strengthens our team is the way they think beyond individual channels or campaigns. They understand the bigger commercial picture and how strategy, creative, media and client relationships need to work together to create meaningful results,” said White.
“We are on a mission to deliver Australia’s best Digital Marketing Agency experience to our clients. As our client partnerships and the scope of the work we’re delivering continue to grow, having people of their calibre join the Treehouse puts us in a really exciting position for what comes next.”
