Negative Online Reviews Severely Impacting Aussie Businesses
Recently launched positive-only online review site, Kudusto, has revealed the impact of negative online feedback on Australian businesses, with 15 per cent of more than 1,200 surveyed claiming they wouldn’t visit a business if it had a single negative online review to its name – even if surrounded by a sea of positive feedback.
The survey also revealed that one in five (20.36%) 18 to 44 year olds would prefer to make a complaint to a business in public via its social media page or an independent online review site.
When asked what was most appealing about leaving a negative review online, 31 percent said they enjoyed the anonymity, while a further 29 percent did so in order to avoid confrontation.
According to Kudosto founder Paul Ryan, most Australian’s don’t appreciate the impact negative reviews can have on a small business. “Negative online feedback has the potential to severely tarnish the reputation of a business, and even cripple a small or start-up business.
“Small business is the crux of the economy and the largest employer of Australians. Eighty eight per cent of Australian businesses employ less than four staff and a high percentage turn over less than $200,000 a year, so the potential to lose three out of every 20 customers at the mercy of one person’s opinion, is tough to swallow,” he said.
Ryan, who knows a thing or two about business having been one of the founding partners of home loan company Wizard Home Loans, believes customers are entitled to complain about negative experiences, but that those complaints should be handled directly, rather than posted online. He created Kudosto as a place for consumers to give “Kudos” to businesses that have provided high quality service or a great customer experience.
“When we have a poor customer service experience, we’ve certainly earned the right to be disappointed; however, if we’re truly sharing feedback to help a business improve, then that feedback should be taken offline and directly to a business. It gives the business a chance to remedy the problem for you and for future customers.”
Removing the drama and nastiness that can often be found on other online review sites, Kudosto instead encourages consumers to recognise and reward stand out local businesses with a positive-only rating system. Consumers looking for a business can then search by provider-type (i.e. café) and suburb or postcode for a list of the most favoured in their area.
Ryan believes Kudosto.com.au is a win-win for both consumers and businesses. Amplifying positive word of mouth, consumers that provide Kudos help others to identify the best businesses in their area, while helping to support local business based on good old fashioned service and genuine, personal recommendation.
Kudos can be given by anyone to any business in Australia. It is free for consumers to provide Kudos and for businesses to receive it. However to maximise exposure, annual memberships are available ($190) for businesses to further promote their services with a landing page that includes a logo, description, contact details and any further information.
Kudos can even be given to individual employees, and business owners can also access a unique K2 Live Leaderboard feature, which enables them to view their Kudosto ranking information to track and motivate employees for increased service levels and to reward and acknowledge individual performance.
“We’re looking to be a driving force in boosting customer service levels across the board in Australia. Every business stands to benefit from receiving Kudos, and for those not receiving Kudos – they may need to step back and ask themselves why,” said Ryan.
Latest News
New Talent Agency, Liquorice Plants Roots In NZ
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
What’s That? New Cannes In Cairns Speakers? Oh Yes, There’s More!
Look at this Cannes In Cairns' speaker list! Plus, we're yet to hear back from Vince Sorrenti and Ray 'Rabbits' Warren.
Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Report: Print Readership In Australia Has Halved Since 2016
Print continues its sharp decline amid real concerns options are running out for the cat to do its business on.
The Australian Olympic Committee Urges Aussies To ‘Have A Go’ Via M&C Saatchi
This ad urges us to get into the Olympic spirit sans lighting a large cauldron & throwing javelins at the neighbours.
Nazeem Hussain Mistaken For Waleed Aly In TV Listing Fail
A pall of racism has fallen over the TV listings guide. In even bigger shock, people still reading TV listings guide.
Coke’s Customisable Pride Bottle Won’t Let You Add The Word ‘Lesbian’, But Will Let You Put ‘C*ck S*ckers’
Always wanted to send your mum a bottle of Coke with the Pride flag & 'c*cksuker' on the label? Light up her day here.
First Group Of Judges Revealed For B&T’s Best Of The Best Awards
Best Of The Best awards adland's finest. Although, whoever invented the Nutella cronut deserves an honourable mention.
Tuesday TV Wrap: Home And Away Tops Entertainment, But Ninja Warriors Beats MasterChef & Big Brother
Much like alcohol and a daily dose of Metamucil, Home and Away is just the gift that keeps on giving, isn't it?
TV Reporter’s Vox Pop Ruined By Man Repeatedly Throwing Up
Emetophobia is a fear of vomit. So, if you're emetophobic, you best avoid this. If not, you've learned a new word.
CouriersPlease Study Finds That Aussies Don’t Want Small Businesses To Shut During Lockdowns
Study finds Aussies don't want small businesses closed during lockdowns. B&T concurs with pubs, TABs and kebab shops.
Aussie Cannes Young Lions Team Win Gold In Cannes Lions Live Media Competition
It's more Cannes gold for Australia! Yet, sadly there'll be no waking up naked & drunk on Plage de la Bocca this year.
Melinda Geertz Steps Down As Leo Burnett CEO, Emma Montgomery To Take Reins
Melinda Geertz has stepped down as Leo's CEO, with porcelain swan or Thermomix current favourites for leaving present.
Saatchi & Saatchi’s ‘Donation Dollar’ Continues To Make Waves At Cannes Lions Live, While More Aussie Agencies Secure Success
As a tip, a Cannes Bronze Lion can become far more prestigious with a can of gold-coloured spray paint from Bunnings.
Cresta’s Awards See Upturn As Ad Spend Starts To Return
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]
Ashley Madison Shifts From Shock To Female Empowerment
Ashley Madison offers married couples a discreet hook-up for affairs. As do drunken interstate industry conferences.
72andSunny APAC CEO Chris Kay Named Saatchi & Saatchi UK CEO
Aussie-based Chris Kay named Saatchi & Saatchi UK CEO. Find his green velour couch & Westinghouse fridge on Gumtree now.
Facebook Announces Plans For World’s Largest Shoppable Social Media Platform
Gerry Harvey meanwhile has sworn to build his own social network in retaliation to Facebook stepping on his turf.
Clems Melbourne Snares Charlotte Stevens To Head Myer Business
Charlotte Stevens to head Clems' Myer account. Apparently that's a department store & not a chalice filled with poison.
Microsoft Reaches $US2 Trillion Value As Apple Eyes $US3 Trillion
Do you ever regret not studying computer science at uni? Probably not... but perhaps you should.
Facebook’s VR Ad Play Hits A Snag
VR still hasn't truly taken off yet and we blame that awful Ready Player One film.
Reports: Google Draws The Ire Of EU (Again)
B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.
PubMatic Secures Data Partnership With HYP Technology
Think of data partnership news as being similar to celebrity hook-ups, just without weird combined names like Bennifer.
Publishers Cash In On EOFY Sales
Where are these same sales when you have to buy gifts for loved ones during Xmas, we ask?
Flybuys & The Trade Desk Help Connect Online & Offline Sales With New Partnership
Connecting online and offline data can now be as easy as serving a Woolies roast chook for dinner with this new deal.
Household Targeting’s Role In The Cookieless Future
Are you braced for a cookieless future? Thankfully it doesn't require hoarding loo rolls or building a fallout shelter.
Cartelux Extends Agreement With MINI
This should come as good news for all 'Small Car Only' car spots in shopping centres.
“Bots Are Programmed To Sell, Not Care!” AI & Algorithms Roasted In Creepy Robot Ad For US Travel Brand
If The Terminator taught us anything, it's not to start a fight with the robots.
