Today Naked launches its ‘Start Talking’ campaign for Gidget Foundation Australia; a not-for-profit that provides support for families who are affected by perinatal depression and anxiety (PNDA).
The centrepiece of the campaign is a powerful TVC that brings to life this common, but often hidden illness, and shows how Gidget Foundation’s ‘Start Talking’ telehealth program can help.
The ‘Start Talking’ program, available via video call, substantially improves equity of access to perinatal health treatment services for people in regional, rural and remote locations across Australia.
The TVC is the first piece of work to come out of the partnership between Naked and Gidget Foundation Australia and was directed by Steve Back from Brilliant Films.
Jon Burden, Executive Creative Director at Naked said, “We are humbled to be able to bring this silent problem into the open. At the heart, this idea was built on collaboration, working closely with psychologists to nail the dialogue.”
“Steve and the team at Brilliant really brought our vision to life by delivering on the raw emotion that was needed. Hopefully, we can spur families across the country to Start Talking.”
Arabella Gibson, CEO at Gidget Foundation Australia said, “The launch of the ‘Start Talking’ campaign is a huge step for Gidget Foundation Australia and hopefully a huge step forward for families across the country accessing support.”
“The passion and energy that Naked and Brilliant Films have brought to this project has been inspiring, and I think the work that they have created will have a huge impact on getting people talking about the epidemic that is PNDA.”
The campaign is on air from April 18 and will be screening across free to air and subscription TV and cinema.
For more information about the Start Talking program click here.
Executive Creative Director: Jon Burden
Art Directors: Bryce Waters and Jenny Tang
Copywriters: Daniel Miller and Craig Adams
Strategic Planner: Craig Adams
Managing Director: Tim Kirby
Account Director: Helen Adams
Production Company: Brilliant Films
Director: Steve Back
Executive Producer: Stephanie Ceccaldi
Producer: Stephanie Ceccaldi
Post Production: David Mosqueda @White Chocolate
Editor: Gabriella Muir
Sound Design: Timothy Bridge @Sonar
DOP: Tristan Milani
Client: Gidget Foundation Australia
CEO: Arabella Gibson