NAB and Clemenger BBDO Melbourne asking Australians to Talk to Yourself More, in the brand’s latest evolution of its ‘More than Money’ brand promise, demonstrating how NAB is committed to understanding what’s important to its customers.
The latest campaign aims to encourage people to drive action by exploring what ‘More than Money’ means to them, and ultimately, how NAB can support Australians throughout their journey.
Talk to Yourself More is based on the insight that Australians should talk to themselves more about what they really want in life. As discovered through the campaign film, as we get older, knowing precisely what will make us content and fulfilled becomes less obvious. But it’s a fact that those who talk to themselves about what they really want are more likely to set goals and achieve it.
Building on the launch of its ‘More than Money’ creative, the new campaign continues to feature real Australians including NAB customers and NAB employees, who are followed across their journey of talking to themselves more, showcasing the differing responses on offer when first asked compared to when they’ve truly had a chance to reflect.
NAB CMO, Andrew Knott, says the campaign aims to encourage Australians to take action and reflect on what’s important in their lives.
“Talk to Yourself More is a fantastic demonstration of our commitment to working with Australians to help identify what their ‘More than Money’ is, and importantly, provide them with the tools and products that can help them achieve their goals.”
NAB general manager of brand experience, Michael Nearhos, was proud to include real people in the campaign film with real stories.
“The campaign explains through unscripted voices that whether you are a celebrity, peadatric nurse, a business owner or a NAB employee, you can get to the heart of what it is that you really want from life by ‘talking to yourself more’.”
Clemenger BBDO creative chairman James McGrath, said “We are always humbled and inspired by the honesty and humanity that an idea can create”.
The campaign will be rolled out nationally through TV, digital, social, PR and outdoor media starting on the 11th February 2018.
Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]
Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]
National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]
Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator – LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]
CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]
Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]