Myths Busted! Three Things You Need To Know About Microsoft Advertising

Myth Busting text on document above brown isolated on Office Desk

With a third of 2021 already behind us, and new year’s resolutions likely long forgotten, there’s an opportunity to revisit old habits and beliefs.

For example, maybe you’re still holding back from running campaigns on Microsoft Advertising. You might be saying “what – Bing?  My customers only use Google. There’s not enough traffic on Bing!”

Well, we resolve to challenge some of those assumptions right now – it’s myth busting time!

Myth number one, my customers only use Google.

Let us share some facts with you!  We have scale.  The Microsoft Search Network reaches over half a billion people worldwide across 50 markets. ¹  In Australia, the Microsoft Search network reaches over 9 Million searchers per month, conducting over 173M monthly searches.¹

We’re not only talking about search on Microsoft Bing. Our network includes Yahoo, AOL and partner network sites like DuckDuckGo, Forbes and The Wall Street Journal that brings high-quality traffic and increased clicks to your campaigns.

And we reach people across devices.  Bing search is built into Windows 10 devices which now reaches over 1 Billion monthly active users worldwide.   Microsoft Bing is on phones, tablets, PCs and across many other devices and platforms you might not expect!

Myth number two, Microsoft Advertising reaches an older demographic or just B2B.

Interesting. The truth? Diversity of audience is the name of our game. More than half of Microsoft Advertising’s audience is under 45 and split almost equally men and women.  Further over 70 per cent have university degrees and 1/3 have a household income over $100K (AUD) ².

Myth number three, it would take too many resources to add Microsoft Advertising to my media buy.

We have two words for you: Google Import.  If you’re already using Google Ads, you can save a lot of time by importing your Google Ads campaigns directly into Microsoft Advertising.  Import existing ad campaigns from Google Ads and reach out to the 9 million searchers on the Microsoft Search Network in Australia who represent 173 million monthly searches. 1  We know the less time you spend managing your ads, the more you can focus on serving your customers.

And if you are looking for future automation, Microsoft Advertising has automated solutions for bid strategies, rules, campaign experience, and ad customizers.

Bonus myth: search is boring, I need more to really engage with my customers.

Meet the Microsoft Audience Network, not your average native ads channel. If you didn’t know already native advertising is growing, a lot. By 2025 this market is set to be worth more than $400 billion globally. We’re addressing that market with the Microsoft Audience Network.

The Microsoft Audience Network in Australia reaches 10.8 Million unique visitors per month.³ Programmatic native with CPC bidding that is available directly in the Microsoft Advertising platform. Serve your native ads on high-quality placements on Microsoft properties and sleep soundly knowing that we maintain strict publisher standards, and conduct ongoing quality monitoring of ad placements to provide brand safety across the Microsoft Audience Network.

Did you know: Microsoft Advertising hosts ongoing virtual events

Microsoft Advertising hosts a series of virtual events, to help you understand your audience and make better-informed decisions about how to adapt your marketing strategies most effectively. They are free to join and are regularly updated via their online events calendar. For more information on upcoming virtual events, head to the Microsoft Advertising Events Calendar.

Source: 1 – comScore qSearch (custom) December 2020. The Microsoft Search Network includes Microsoft sites, Yahoo sites (searches powered by Bing) and AOL sites. Data represents desktop traffic only.

Source: 2 -GlobalWebIndex Q4 2020 AUNZ online audience who visited Microsoft Search Network via any device

Source: 3- comScore, Microsoft Audience Platform Report, August 2018. Australia desktop. Numbers are rounded to the nearest percentage point.


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