The Morrison Government today announced a package of measures to help sustain Australian media businesses as they do their vital work of keeping the community informed during the COVID-19 pandemic.
The measures include:
- Tax Relief – A 12-month waiver of spectrum tax for commercial television and radio broadcasters
- Investing in Regional Journalism – A $50 million Public Interest News Gathering program
- Short-Term Red Tape Relief – Emergency suspension of content quotas in 2020
- Harmonising Regulation to Support Australian Content – Release of an Options Paper developed by Screen Australia and the Australian Communications and Media Authority, commencing a fast-tracked consultation process on how best to support Australian stories on our screens
Minister for Communications, Cyber Safety and the Arts, the Hon Paul Fletcher MP, said “Many Australians are doing it tough right now and the media sector is sharing that pain, especially in regional areas. Broadcasters and newspapers face significant financial pressure and COVID-19 has led to a sharp downturn in advertising revenue across the whole sector.
“We are acting to offer urgent short-term support to the media sector. At the same time we are progressing our December 2019 commitment to consult on the future framework to support Australian stories on our screens.”
The Morrison Government will provide $41 million in spectrum tax rebates, offering immediate financial relief to commercial television and radio broadcasters across Australia.
The new $50 million Public Interest News Gathering (PING) program will support public interest journalism delivered by commercial television, newspaper and radio businesses in regional Australia. PING is funded with $13.4 million in new money as well as repurposing unallocated funds from the Government’s Regional and Small Publishers Jobs and Innovation Package (RSPJIP). This responds to the ACCC’s recommendation, in its Digital Platforms Inquiry, to enhance the RSPJIP to better support high quality news, particularly in regional and remote Australia.
“The Government recognises that public interest journalism is essential in informing and strengthening local communities,” Minister Fletcher said.
COVID-19 has effectively halted production of Australian screen content, making it impossible for free-to-air and subscription television businesses to meet Australian content obligations.
“As an emergency red tape reduction measure, I have suspended Australian drama, children’s and documentary content obligations on free-to-air and subscription television for 2020. A decision will be taken before the end of this year as to whether this suspension should continue in 2021.
“It remains critically important that we have Australian voices on Australian TV, so there will be no change to the requirement for broadcasters to meet an overall 55 per cent Australian content obligation,” Minister Fletcher said.
The Government is accelerating its work to determine the future extent of Australian content obligations on free-to-air television broadcasters, and whether these should apply to streaming services. This work is critical to the future of the culturally and economically important Australian film and television production sector.
To guide this work, the Government is today releasing an Options Paper, developed by Screen Australia and the Australian Communications and Media Authority (ACMA). Consultation with key stakeholders, including ministerial roundtables, will occur over the next eight weeks.
“I want to thank ACMA and Screen Australia for their detailed, evidence-based study of the state of the Australian film and television sector, which carefully considers the cultural and economic importance of screen stories, the regulatory framework, and the support the Government provides to the screen sector through a range of mechanisms and policy settings,” Minister Fletcher said.
“Regulated free-to-air broadcasters are competing with unregulated digital platforms and video streaming services. It has been evident for some time – and the COVID-19 crisis has made it even more obvious – that this is not sustainable.
“These arrangements threaten the sustainability of television broadcasters – and in turn the sustainability of the film and television content production sector.
“That is why I want to seek industry feedback on the options put forward by ACMA and Screen Australia, and work with industry on a plan for the future, including how to best secure the market opportunity created by the explosion of streaming services.
“We need to re-emerge from COVID-19 with a regulatory framework suited to the twenty-first century that recognises today’s competitive landscape – where television broadcasters compete with streaming services and a myriad of other internet-based businesses – and which positions both the television sector and the content production sector for a sustainable future,” Mr Fletcher said.
Hayley Fisher [pictured] is the AUNZ Country Manager at Adyen. In this op-ed, she discusses the upcoming holidays sales season and explains marketers can help drive sales. Over the 18-months the pace of ecommerce has accelerated to new heights. According to latest figures from the Australian Bureau of Statistics (ABS), a record $44.2 billion was […]
TPG Telecom has announced it will hold a creative pitch to further develop the Vodafone brand here in Australia. Last year’s merger between Vodafone and TPG brought together a family of brands under the TPG Telecom group, with the creative shift to position Vodafone for the future. While Vodafone’s long-standing relationship with WPP will continue, […]
Following 18 months of intermittent lockdowns across Australia, shopping centre giant Westfield is launching a new service that will tap into the ecommerce boom. The new service, named Westfield Direct, will take on the likes of Australia Post by providing shipping directly to customers. Shoppers will also be able to select items from an online […]
SBS has been recognised as one of Australia and New Zealand’s Most Innovative Companies, in the prestigious annual list published by the Australian Financial Review and Boss Magazine, from over 700 nominated organisations. Ranked third on the Media and Marketing list, SBS was the only media company to make the list, recognised for its growing and evolving multilingual digital services, exemplifying SBS’s innovative culture and strategy. SBS provides multiplatform services in more than […]
Twitter has confirmed it is experimenting with a new ad format which will see ads placed within conversation threads for the first time. The company’s Revenue Product Lead Bruce Falck made the announcement on Thursday. “Starting today, we’re trying something different and testing a new ad format in Tweet conversations,” he posted on Twitter. “If […]
In exciting news today, Mushroom Group is thrilled to announce much lauded Aussie music program The Sound will return to the ABC this November! Celebrating some of our best musical talents since its launch in 2020, The Sound Season 3 will debut on Sunday 7 November at 5.30pm (local time). Viewers can watch The Sound on ABC TV each Sunday afternoon or catch up with the latest episodes via ABC iview. Across Season […]
Strategic design and innovation company AKQA has received the top industry ranking in the 2021 AFR Boss Most Innovative Companies List. This is the third consecutive year the company has been acknowledged by the AFR for its commitment to innovation in the media and marketing category. The Most Innovative Companies Awards were presented via a […]
National news brand, The Australian, has launched a new podcast from Hedley Thomas, Shandee’s Story. Shandee’s Story is the culmination of six months’ work by Thomas, the award-winning investigative journalist behind The Teacher’s Pet and The Night Driver podcasts. The podcast investigates a harrowing cold case. Shandee Blackburn was left to die after a frenzied knife attack as she walked […]
Greater Bank has won a Silver Award at the 2021 Step Two Intranet & Digital Workplace Awards with its Intranet Built on the Elcom Digital Employee Experience Platform. The global awards recognise outstanding contributions to the fields of intranets and digital workplaces, honouring remarkable solutions that deliver business value to their organisations and then share […]
Two new research reports have revealed key drivers for ‘commerce content’ and the massive revenue opportunity it presents for digital publishers and brands. Published by independent media organisations, commerce content allows readers to understand the goods and services promoted by an editorial team. It’s now a major part of the partnership ecosystem, and a way […]