Media Federation of Australia  announced the winners of the 16th annual Media Federation Awards last night with The Monkeys taking out the Grand Prix.

Brett Dawson, Media Federation Awards Chairman and Bohemia Group Managing Partner, said: “Brand entertainment and utility is where the power of the new world ‘pull’ media economy resides. This years winners have successfully moved from interrupting what people are interested in to become what are interested in.”

The 2014 Media Federation Award winners are:

Grand Prix – Sponsored by RED

Boost Mobile, Stay Living, The Monkeys

http://youtu.be/VYqhDDw74W8

Automotive – Sponsored by Gumtree

Kia Motor Corporation, Game On, Initiative

Beverages

Campari Group, Wild Turkey’s Man of the Moment, Match Media

Finance/Insurance/Government/Corporate & Real Estate

Department of Social Services, Australian Government, XTL, UM

Clothing/Cosmetics & Retail

Bookworld, Taking Bookworld into the Real World, Ikon Communications

Food & Grocery – Sponsored by the Advertising Standards Bureau

Proctor & Gamble, The Kiss Debate, MediaCom

IT & Consumer Durables

Boost Mobile, Stay Living, The Monkeys

Media/Entertainment/Travel & Leisure – Sponsored by Oztam

Foxtel and Eurosport, #Vueltaskelta, MediaCom

Best Strategic Launch Campaign – Sponsored by SBS Media

Boost Mobile, Stay Living: Boost Mobile Relaunch, The Monkeys

Best Integrated Media Campaign – Sponsored by Multi Channel Network

Proctor & Gamble, The Kiss Debate, MediaCom

Best Use of A Small Budget (Up to $300,000) – Sponsored by the Outdoor Media Association

Foxtel and Eurosport, #Vueltaskelta, MediaCom

Best Media Innovation – Sponsored by Nine Entertainment Co.

Kia Motor Corporation, Game On, Initiative

Best Demonstration of Results

Tourism New Zealand, Every Day a Different Story, Mindshare

Best Leverage of Data – Sponsored by Emma Powered by IPSOS

IKEA, A Data Matching Love Story, Match Media

Media Owner of the Year

JCDecaux
HIGHLY COMMENDED – Seven West Media

Marketing Team of the Year – Sponsored by the Australian Association of National Advertisers

Officeworks

Partnership Award

Priceline Pharmacy, What’s your Health Age? Seven West Media RED

Pro-Bono/Cause Marketing Incentive – In Recognition of Pam Lane

The Van Wright Foundation, Starcom MediaVest Group HIGHLY COMMENDED – The Smiling Mind of OMD, OMD

All entry fees from the pro bono category along with $10 from each event ticket sold will be donated to The Van Wright Foundation after the Awards.

ngen Award – In support of UN LTD & Batyr

John Dawson & Mark Golafshan, Mindshare, The Missing Slice
HIGHLY COMMENDED – Christopher Colter & Dhini Devendran, UM, #BehindtheMask

All entry fees for the ngen NGEN category will be donated to Batyr after the Awards.

2014 Hall of fame recipient

John Grono