Aussie-owned and operated energy provider, Momentum Energy, has launched a new brand campaign focusing on reigniting joy in post-lockdown Australians via giant jars of happiness at Flinders Street Station.
The company is now inspiring commuters at Melbourne’s busiest train station to ‘Get Happy’ through enormous specially designed jars filled with joy-inspiring content.
One jar contains ‘wishing stars’ that come with a ‘supanova-free guarantee’, while the second is packed with brightly coloured ‘rainbow seeds’ for those who’d like to grow their own organic, full-spectrum rainbow. The third jar is an 80 per cent unicorn/20 per cent acrylic blend of ‘warm fuzzies’ to provide relief from stress-inducing circus that was the previous two years.
The campaign follows a savvy buy through Havas Media and was created through close collaboration with oOh! Media. It is also supported across multiple platforms, including radio, DOOH, online video, and social.
The jars will also take on a digital form with bespoke display MRECs showing off the jars and their contents to spark joy in the digital landscape, as well as social content showcasing how people can make their own DIY jars of happy at home.
“Our timing with the station domination is impeccable. It’s a great feeling to help spread some happiness and bring a smile to everyone venturing out via Flinders Street Station and reclaiming the love for our city,” said Sarah Cook, Havas Media Melbourne Associate Account Director.
Kate Lightfoot, Creative Lead at Momentum Energy added, “We’re stoked to welcome people back to the city with these giant jars of imaginary nonsense. Walking around them makes you feel like a kid again and they’re an impactful reminder that Momentum is here to help Victorians get happy.”
Momentum Energy – which is 100 per cent owned by Australia’s largest renewable energy generator Hydro Tasmania – believes Aussies not only deserve a boost of joy as they exit one of the world’s longest lockdowns, but that their choice of energy provider should spark some joy too.
The campaign runs through to 30 November.
