If time spent on your site is lower around lunchtime, it may be that your content is too lightweight for office-based visitors using a sturdy wireless network and looking for in-depth information.
Today’s marketer has to face the reality that bounce rates on mobile devices are often higher than they are on desktop PCs.
It’s a frustrating and inescapable fact of life, but that doesn’t have to be the end of the story.
With the right data, you can determine why visitors are bouncing and take steps to remedy the situation.
Netbiscuits can provide you with that data, enabling you to optimize your content and increase page views, time spent on site, conversion rates and, crucially, the return on your marketing investment.
Different visitors will bounce for different reasons – this is where our ability to overlay segmented personas on bounce rate data really shines through.
Mobile phones are with their owners all day every day, but the user’s context can vary dramatically. Our smart dashboards will show you bounce rates around the clock, to help you understand how context impacts your site.
For example, a visitor who bounces in the early morning may be a commuter using 3G services to browse your site. Long-form content or high-definition video simply isn’t going to suit their situation, causing them to drop off.
For the full story, click here.
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both worked together at Accenture Interactive, before co-founding Reactive a digital agency bought by Accenture in 2016, now they’ve combined their knowledge and expertise to create Summon. Summon offers […]
To honour the fantastic feats of the Australian Paralympians, Hootsuite has revealed the top trending hashtags and social media data of the Paralympics. The top trending hashtag during the Paralympics period, #tokyo2020, received over 38,000 tweets and retweets, amounting to 1.7M+ impressions, while other popular hashtags included #paralympics, #readysettokyo and #paraswimming. According to Hootsuite’s research, […]
SOON, a futures think tank focused on human insights, has launched today tracking trends, developments and disruptions across people, products and the planet. Led by internationally renowned futurist, social scientist and trend forecaster Sarah Owen (pictured centre) in partnership with TABOO directors Andrew Mackinnon (right) and James Mackinnon (left), the independently Australian-owned futurist company uncovers […]
ARN’s iHeartPodcast Network Australia has announced a new podcast, SAS Australia Debrief hosted by 2020 recruits Merrick Watts and Sabrina Frederick. The podcast is made for anyone that can’t get enough of Aussie celebs putting themselves through the toughest test of their lives on the Seven Network’s hit show SAS Australia. Or anyone that wishes […]
Rakuten Advertising has launched ‘A 5-Stage Blueprint for High-Performance Affiliate Marketing’, designed to educate and inform both advertisers and publishers about the strategic role that the affiliate channel is now playing in marketing strategies. The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC), comprising affiliate marketing specialists from leading advertisers […]
Nine has announced the return of State of Originality, Australia’s biggest advertising prize, with $1 million again up for grabs to the brand and agency that creates the most original ad in the 2022 State of Origin Series. This year Nine launched State of Originality, challenging Australia’s marketers to help make State of Origin not […]