To give more families the opportunity to get involved in the frightening fun, this October M&M’S is giving Victorian residents the chance to win an exclusive Halloween experience by opening the doors of its chocolate factory to the general public for its first ever spooky celebration.
New research commissioned by M&M’S has revealed that regional and rural families more likely to hit the road in search of trick-or-treating hotspots, while metropolitan families are more likely to embrace the spooky street decorations and dress-ups.
A survey of 1,005 Australian parents with children under 18 found that for families planning to celebrate, the most common reason was a lack of local celebrations (47 per cent). Others said too few neighbours take part (13 per cent) Australian families who don’t plan to celebrate mentioned not wanting to spend on costumes and decorations (35 per cent) and or that trick-or-treating stops being are too far apart (6 per cent).
The trade off is that regional and rural parents were found to be almost twice as likely as metro parents to drive between trick-or-treating stops (11 per cent vs 6 per cent).
For M&M’S, it’s a reminder that Halloween fun doesn’t have to be complicated. Sometimes, all it takes is a welcoming front door, a bowl of chocolate and a neighbourhood ready to join in.
“M&M’S loves to bring people together through fun, connection and chocolate, which is why Halloween is really a time for our brand to shine. With Halloween participation on the rise each year, it’s becoming a real occasion for families and even neighbours to come together, share a little fun and create memories that last long after the treats are gone,” said Mars Snacking ANZ M&M’S portfolio marketing director Ana Laskova.
“We believe every Aussie family should have the opportunity to join in the fun of Halloween, which is why we’re throwing open the doors of our chocolate factory to take five lucky families behind the scenes to see where the magic happens – we hope it’s going to be their most memorable Halloween yet!”
Data closer to home at the Mars Chocolate Factory reveals Halloween is the Ballarat-based chocolate factory’s busiest production period, as the team are busy printing “M’S” on approximately 15 million M&M’S a day. With Snickers, Mars and Milky Way wrapping lines managing over 3000 funsize bars per minute!
Victorian residents can now enter for a chance to win the chocolate factory experience. A national Halloween hamper is also up for grabs for one winner.
