As the first markets in a Global Pilot for the BMW Group, MINI Australia and New Zealand have leveraged the Cartelux platform to enable MINI dealers in both countries to create and launch digital advertising campaigns in less than 60 seconds.
“The Cartelux platform is a true evolution in automotive retail marketing. A one stop, tactical marketing platform for dealers that eliminates pain points that have hamstrung their ability to act with agility,” said Alex McLean, Head of Marketing, MINI Australia and New Zealand.
The global program is a significant step in the evolution of Cartelux from content marketing agency to ad tech innovator, bringing scalable video to the world across verticals including automotive, retail, finance, and property.
The Cartelux platform has been developed in partnership with Google sales and engineering teams to solve video at scale for any multinational brand.
Cartelux dramatically simplifies and automates the ad creation, approval and media buying process, saving time and cost for both the National Sales Company and the Dealer Network.
Google industry director, Richard Wolstenholme added: “We know local area marketers are looking for simple ways to create engaging video content at scale.
“Video content marketing is a tried and trusted channel for time-poor marketers, that has particular resonance with auto dealers worldwide.”
Cartelux founder & CEO, Josh Williams (featured image) said: “Collaborating with MINI on this Global Pilot for the BMW Group has been incredible.
“Lots of marketers talk about digital transformation, but Alex and the team at MINI are actually doing it – they are true innovators.”
Initially adopted by the automotive industry, the need to solve video on a global scale has seen Cartelux secure several new multinational clients across a range of verticals.
Cartelux is enabling national sales companies and their local area marketers to leverage the power of scalable video on a local, national or global scale.