Gohil, who joined MINI Australia and New Zealand in 2016, was most recently in the role of brand and partnership marketing manager.
MINI Australia has appointed Nikesh Gohil as its new head of marketing for Australia and New Zealand, effective February, 2022. In his new position, Nikesh Gohil will lead the development and implementation of MINI marketing strategies across Australia and New Zealand while nurturing the MINI brand through targeted creative campaigns. He succeeds Alex Mclean, who moved to the role of general manager of BMW Australia marketing earlier this year.
From his previous role as brand and partnership marketing manager for MINI ANZ, Gohil had a number of memorable achievements for the company, including the successful implementation of multiple partnerships with brands including QT Hotels, Arts Centre Melbourne, Rooftop Cinema and Melbourne International Film Festival. One of the highlights of his career with the company was the development of a multi-tiered collaboration with the Sydney Gay and Lesbian Mardi Gras which generated a total of 18.4 million in reach across national and metro news outlets, and various LGBTIQA+, arts and culture publications.
