Miller Genuine Draft has launched its first project with creative communications agency Connecting Plots.
The Miller Design Lab is a sold-out series of creative and cultural events in Melbourne.
A consumer experience at the intersection of cultural trends and creativity, Miller Design Lab Australia is part of a global platform and has been curated by world-renowned designer and creative Jeff Staple.
Adapted locally by Connecting Plots in collaboration with and supported by an exclusive media partnership with Concrete Playground.
Miller brand manager, Brigitte Kedicioglu said: “It is an exciting opportunity to be one of the first markets around the world to launch Miller Design Lab.
“And it is an important strategic step for us to grow our premium credentials in a credible way in Australia.”
Connecting Plots MD, Tom Phillips added: “As a business, we’re passionate about creating brand experiences that are talked about in culture…
“Miller Design Lab is a fantastic representation of how brands can collaborate with the design community to create something truly remarkable.”
Miller Design Lab brings together Australian creators via art, design, fashion, music & technology to create art installations across various mediums that can be experienced by consumers, alongside panel discussions and other events.
Collaborators (pictured above) include; light sculptor, Meagan Streader, street artist, Buff Diss, Pitch Studios Founder & Creative Director, Christie Morgan and textile creators, DREAMCATCHERSDREAMTIME X Think Positive Prints.
