Full service independent agency Apparent has promoted Michelle Turchini (left in photo) to executive creative director, a newly created role, and Louise Acret (right) to creative director.
Turchini will be the firm’s first executive creative director, having been originally made creative director in 2018. She joined Apparent four years ago, having previously worked at JWT and Havas in Hong Kong.
The creation of the new role reflects the importance she has played in leading the creative output for Apparent clients.
According to Apparent’s CEO Phil Smith, “Michelle’s different approach to creative compliments the way we think at Apparent. We are always looking for innovative ways to solve problems, so her agile thinking and collaborative approach is highly regarded. She knows how to deliver from full scale campaigns to small effects tactics, ensuring we drive outstanding results for our clients”.
Turchini said she is “delighted to work with such an incredibly talented team.”
Their second creative promotion was Louise Acret, who has been at Apparent for two years. Previously, she has worked with a range of specialist agencies in Sydney, including 303 Mullen lowe, Adhesive and Present Company.
Acret said, “when I think of a modern agency creative department I find it in Apparent. Diverse and relevant work on a global scale that champions innovation, in an agency environment that is super supportive of its people and how we work today. I’m thrilled to be able to continue to build on the wonderful work we’re doing for our clients.”
Turchini added that, “Lou’s wide experience across all aspects of an agency position her as a truly unique multidisciplinary creative.”
Apparent is one of Australia’s largest independent full service agencies, with a fulltime team of over 120. It was appointed by Cricket Australia to manage their creative and media in 2020. They work with a range of Australia-based and global clients, including LinkedIn, Visa, Nikon and the Australian Government.
