Miami Ad School Case Study: Behind The Winning Campaign For Ford

With Miami Ad School’s spring account planning boot camp for 2018 done and dusted, B&T thought it would be a great idea to showcase some of the great campaigns to come out of it.

For those of you who missed the news, Ikon Communications strategist and account planner Vince Usher was named Top Dog at Miami Ad School’s most recent account planning course.

The 12-week account planning boot camp consists of four weekly courses and workshops taught by Sydney’s top agencies after hours. It is designed to accelerate the career of planners, strategists, creatives and account managers.

The course includes a class on pitching, where teams create campaigns based on live briefs and present them throughout the course in a competitive setting.

Below is an easily digestible, step-by-step explainer on how Usher and fellow Miami Ad School student Anish Bhattarcharya approached the brief from Ford, which was chosen as one of the top campaigns from the class: