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Reading: Miami Ad School Case Study: Behind The Winning Campaign For Ford
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B&T > Advertising > Miami Ad School Case Study: Behind The Winning Campaign For Ford
Advertising

Miami Ad School Case Study: Behind The Winning Campaign For Ford

Staff Writers
Published on: 14th December 2018 at 9:00 AM
Staff Writers
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With Miami Ad School’s spring account planning boot camp for 2018 done and dusted, B&T thought it would be a great idea to showcase some of the great campaigns to come out of it.

For those of you who missed the news, Ikon Communications strategist and account planner Vince Usher was named Top Dog at Miami Ad School’s most recent account planning course.

The 12-week account planning boot camp consists of four weekly courses and workshops taught by Sydney’s top agencies after hours. It is designed to accelerate the career of planners, strategists, creatives and account managers.

The course includes a class on pitching, where teams create campaigns based on live briefs and present them throughout the course in a competitive setting.

Below is an easily digestible, step-by-step explainer on how Usher and fellow Miami Ad School student Anish Bhattarcharya approached the brief from Ford, which was chosen as one of the top campaigns from the class:

Ford campaign (Vince Usher, Miami Ad School) [1] Ford campaign (Vince Usher, Miami Ad School) [2] Ford campaign (Vince Usher, Miami Ad School) [3] Ford campaign (Vince Usher, Miami Ad School) [4] Ford campaign (Vince Usher, Miami Ad School) [5] Ford campaign (Vince Usher, Miami Ad School) [6] Ford campaign (Vince Usher, Miami Ad School) [7] Ford campaign (Vince Usher, Miami Ad School) [8] Ford campaign (Vince Usher, Miami Ad School) [9] Ford campaign (Vince Usher, Miami Ad School) [10] Ford campaign (Vince Usher, Miami Ad School) [11] Ford campaign (Vince Usher, Miami Ad School) [12] Ford campaign (Vince Usher, Miami Ad School) [13] Ford campaign (Vince Usher, Miami Ad School) [14] Ford campaign (Vince Usher, Miami Ad School) [15] Ford campaign (Vince Usher, Miami Ad School) [16]

 

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TAGGED: Ford, Miami Ad School, Vince Usher
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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