MG Motor Australia Unveils “There’s A New Model In Town” Via DO

MG Motor Australia Unveils “There’s A New Model In Town” Via DO
SHARE
THIS



MG Motor Australia has unveiled the next phase of its ZST SUV launch programme which is spearheaded by a new creative campaign – “There’s a New Model In Town” – developed by DO.

The new generation of MG owners are the inspiration behind the creative which tells the story of an MG ZST and its owner on a night out. As the MG ZST traverses urban streetscapes, its stunning design captures the attention of paparazzi as the new model arrives to its destination.  Central to the creative is showcasing the MG ZST’s premium design and styling, high quality finishes and MG Pilot Driver Safety Technology. The creative will be supported with a media buy spanning TV, digital, radio and print.

“We are extremely proud and humbled to see the MG Motor brand continuing to grow at such pace in Australia and New Zealand,” said Danny Lenartic, Director of Marketing & Product Development MG Motor Australia & New Zealand.

“We are committed to continuing to build trust in the community and meeting customer demand by providing exceptional choice, outstanding value, premium design and advanced levels of technology and safety features.

“Following a teaser campaign and our first ever live-streamed launch via PR and Social Media in September, the ZST has been very well received by our customers with initial stock allocations snapped up by savvy buyers. Now that all our dealers have full stock levels we are accelerating our investment in our brand with this new creative.”

Commenting on the creative, Tom Ormes, Creative Director of DO said, “Having worked with the legendary MG Motor brand for the last few years it’s been great to see how they have evolved so quickly. The MG ZST packs a real punch, has some great technology and looks awesome too! The ‘There’s a New Model in Town’ campaign was about bringing all of that to the front. Developing it all with Simon Harsent and The Pool Collective was a great experience – their dedication to craft never waivers,” said Ormes.

 

Please login with linkedin to comment

MG Motor Australia

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]