In response to the Omicron outbreak, the Media Federation of Australia’s 2021 MFA Awards will proceed as a live streaming event on Thursday 10 February at 4pm AEDT, celebrating the most effective and impactful work created by media agencies in 2020 and 2021.
Hosted by comedian Claire Hooper, the interactive live stream will include a Best Dressed competition for the audience – with a prize up for grabs!
The accompanying MFA EX Effectiveness Expo, which expected a live audience of 2 100 media professionals across Sydney and Melbourne, will now be held in October – exact dates to be announced soon – with all speakers and sessions moving across. MFA EX sessions are curated to highlight cutting edge media thinking, innovation, people development and best practice in driving marketing effectiveness.
The 2022 MFA Awards gala dinner will also be held in October, following on from MFA EX Sydney. Entries for the 2022 awards program will open in May.
MFA CEO Sophie Madden (main photo) said: “While we are disappointed to not be coming together in person, we are excited to be recognising the deserving winners of the 2021 MFA Awards on 10 February. In a particularly tough environment, the finalists and winners have demonstrated immense creativity, innovation and ground-breaking media thinking. That’s worth celebrating with even more enthusiasm, in my view, so I encourage everyone to dress up, have fun and reconnect with their peers virtually until we can meet in person again.”
