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Menulog Supports Local Musicians With New TikTok Campaign

Menulog Supports Local Musicians With New TikTok Campaign
B&T Magazine
Edited by B&T Magazine
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Menulog is officially down with the kids, having launched a new TikTok hashtag challenge #DeliveritDifferently which gives Aussies the chance to be the next big music star.

The campaign challenges local musicians and creatives to put their own spin on the company’s “Did Somebody Say” advertisement track, which was originally performed by Snoop Dogg,  and has since been remixed by home-grown artists Baker Boy, Big Twisty, D’Arcy Spiller and Kirsten Salty.

Those found to be the best at laying down their own beats, lyrics, or simply banging away with kitchen utensils, will win a recording opportunity with the country’s largest independent music and entertainment company, Mushroom Group.

The prize – valued at over $25,000 – will include pre-recording mentoring, co-writing guidance, a full day of in-studio recording and A and R support.

The generous prize aims to rectify what has been a challenging 18-months for Australia’s music buffs and creatives.

The campaign was launched by local livewire hip-hop/funk collective, Big Twisty, as well as eight Aussie TikTok creators including Rory Eliza, H3rizon, Tom Cardy, and Charley.

@tomcardy

#ad God I love chicken nuggets #ad #deliveritdifferently @bigtwisty

♬ Did Somebody Say? – Big Twisty

“Our homes have become a stage during a truly difficult time in the music industry,” said Menulog head of brand, Fiona Bateman.

“We’ve seen Aussies take on the world from their bedrooms, now we want to give homegrown talent the opportunity to take it to the next level. We want to hear from all the talented Aussie artists out there #DeliverItDifferently.”

Creative partner of Connecting Plots, Dave Jansen, said Menulog’s initial Snoop Dogg-featured campaign had been such an effective mnemonic device that even school children started singing it.

“TikTok is the obvious channel to localise this platform and to help Aussies make it their own as it has brought back the fun, irreverent and ametuer-ish approach to content that spurred on the early internet.”

“We were incredibly proud to create and produce the Menulog ‘Everyone Delivers Differently’ work,” added Mushroom Creative House chief operating officer, Jess Tarpey.

“Being able to support local Australian artists after a difficult 18 months felt – and still feels – incredibly, incredibly important for us to do as a business.

“Evolving this further to bring in both TikTok artists and local consumers feels like the perfect next step. We’re looking forward to seeing where they take it.”

#DeliveritDifferently was launched today on TikTok and will run until 21 December 2021. The campaign will be supported by radio and online video

 

Credits:

Menulog

Head of Brand: Fiona Bateman

Brand Manager: Mark Nicholls

Public Relations and Communications Manager: Duncan Fredericks

Marketing Manager Social Media & Gaming: Perry Neilson

PR Agency 

Poem

Agency: Connecting Plots

CEO / Co Founder: Tom Phillips

Creative Partner / Co Founder: Dave Jansen

Creative Director: Chris Johnson

Strategy Director: Tim Collier

Client Partner: Gemma ap Geraint

Integrated Project Director: Gemma Barr

Integrated Producer: Monica Dombrovskis

Art Director: Alexa Burchell

Copywriter: Lisa Jackson

Mushroom Creative House – Artist Liaison & Original Creative

CEO: Matt Gudinski, the Mushroom Group

COO: Jess Tarpey

Head of Advertising Creative: Darren Spiller

CCO: Tom Macdonald

Director: Brian Purnell

Editor(s): Brian Purnell and Liam Pethick

Producer(s): Alexandra Taussig, Tuesday Picken

Production Coordinator: Rachel Argall

Production Assistant (s): Daina Coxall, Jade Harbord

Music Director(s): Karl Richter and Cara McDonald

Music Producer: Jerome Farah

Sound Engineer: Mark J D’Angelo @ Backlot Studios

Artistic Director: Leah Popple

DOP Sydney: Cam Batten

DOP Melbourne: Michael Gibbs

Cinematography Consultant: Sherwin Akbarzadeh

Grade/Online: Ryan Brett @ Manimal Post

Post Producers: Kate Reynolds & Hannah Byrnand @ Manimal Post

TikTok Artist Liaison: Kirsty Kassabis

 

 

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