Home-grown food delivery service Menulog and legendary Sydney NRL club, South Sydney Rabbitohs, have today announced the club’s first-ever ‘Official Foody Partnership’, with Menulog signing as an Associate Partner of the club for the 2020 season.
Amid the recent period of uncertainty, Menulog made a commitment to supporting its community through a number of financial initiatives and new partnerships. Rugby is a real passion for many Australians and a pastime best enjoyed with good food, so supporting the NRL and fellow Sydney-siders, the Rabbitohs, was a natural fit.
Menulog marketing director Simon Cheng, said: “We’re really proud to announce this partnership and to extend our support to the South Sydney Rabbitohs as their Official Foody Partner coming into the much anticipated season relaunch.
“Menulog has a long history of partnering with local businesses, having launched in Sydney in 2006, and so the alignment with the Rabbitohs and the opportunity it gives us to further support the community is really exciting.” Rabbitohs CEO Blake Solly added:
“We’re really excited to be able to work with one of the biggest brands in Australia right now, Menulog, to grow our businesses together, and also provide some fantastic offers for our 30,000 Members.
“Menulog have done a fantastic job to become one of Australia’s leading home delivery businesses over the past 14 years. Our goals are aligned – the Rabbitohs and Menulog want to assist and support Members and the community.
“With no crowds able to attend games at the moment, there is no better way to re-launch this season than to jump on Menulog, order a meal for you, your family or your mates, and settle in to watch the mighty Rabbitohs take on the Roosters next Friday night, followed by the Melbourne Storm on Friday-week.
Fans will get their first taste of the partnership next Friday, as South Sydney run out with a little extra “Menulog green” on their shorts, along with the now super-green, much-loved Rabbitohs mascot, Reggie the Rabbit.
While fans may miss the live experience in light of social distancing, Menulog aims to make the at-home experience even better, offering 25% off for all 30,000 Rabbitohs members to help them enjoy the first game back.
Cheng commented: “We know that food orders increase, on average, 20 percent around major game days and so we thought what better way to launch this partnership to fans than by giving members an even bigger discount off their foody favourites.”
Data shows the most-loved foods to enjoy while watching footy at home are pizzas, burgers and wings, however cuisines on the rise include chicken and barbeque.
While Sydney-siders are some of the biggest sports-lovers, orders increase across the country around sporting events, with more than 19,600 restaurants available on Menulog, covering more than 87 per cent of the addressable population. Menulog and South Sydney Rabbitohs will partner for the full 2020 season, with the view to build the partnership long-term.
Back in June 2020, QMS pulled off a major coup, snaring the City of Sydney’s outdoor assets away from rival JCDeceaux in a 10 year deal reported to be worth $300 million. COVID has made the changeover and erection of new street furniture challenging, but here B&T chats with Jemma Enright who joined the business […]
M&C Saatchi creatives Sam Rowlands and Jason Leigh talk about their personal creative pursuits, and how it informs their advertising. Then they decided that, as they hadn’t seen each other in a long time, they’d prefer to interview each other… Sam Rowlands — art director/painter/sculptor/fashion designer (as interviewed by Jason Leigh) Sam forgot about our […]
Esports organisation ORDER has announced the appointment of Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]
Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the US based business of Clear Channel Outdoor Holdings: one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically […]
Samsung Electronics Australia has this week announced the lineup of five budding recording artists for its UNDSCVRD competition, a TikTok docu-style reality series aimed to bring the spotlight to the rising music talent in the country. The series, presented by Samsung Galaxy, brings together five musical talents from across the country who were hand-picked by […]
Independent media agency Kaimera has recruited five new team members to manage its continued growth, following several new client wins including Britbox, Campos and Under Armour. Daniel Miller (pictured above) has joined from News Connect, where he was an associate programmatic trader, in the newly created role of platforms manager. In the role, he will […]