Meltwater Reveals Saucy Stats For The Bachelor Launch Last Night

Meltwater Reveals Saucy Stats For The Bachelor Launch Last Night
SHARE
THIS



The Bachelor Australia returned to our small screens last night, kicking off with an audience viewing of 882,000 in the metro region, per OzTAM figures.

Ranking as the fifth most watched show for the night, and first for entertainment programs on the night, it was a hot pick for a Wednesday night, following the MasterChef finale on Tuesday.

And to celebrate the launch, Meltwater has gathered up some data to look at just how interested and engaged audiences were with the launch episode of The Bachelor, cat fights, ball gowns, roses and all!

#TheBachelorAU – Conversation Volume

Conversation Volume

There wasn’t much chat about #TheBachelorAU in the week leading up to the premiere, but as you can see, there was a huge spike on the night of the premiere, as viewers jumped on board and live-tweeted about all the drama that happened as the new season was unveiled.

There was over 1.8 thousand tweets using the #TheBachelorAU hashtag on 27 July, as viewers weighed in the 22 new girls fighting for Richie Strahan’s heart this season.

Sentiment on the new bachelor, Richie Strahan

Sentiment - Richie

What do Aussies think about Richie Strahan, season four’s newest Bachelor? He won our hearts last year when Sam Frost rejected him, but it seems like most conversations last night was quite negative!

  • Total number of conversations around Richie Strahan: 268
  • Positive: 65 (24 per cent)
  • Neutral: 102 (38 per cent)
  • Negative: 101 (38 per cent)

While there was a lot of negative conversations, many were not about Richie himself, but mentions of his first meeting with Vintaea, the girl who swore like a sailor and walked out last night!

Trending themes / conversation cloud

Conversation CloudThere was definitely some great social media conversations happening around the web about the new contestants, but who stood out? As you can see from the graph above, the two girls that really caught the attention of Aussie viewers were the highly personable Keira and Janey.

Last year, Heather was a strong frontrunner for Sam Wood’s heart from the sounds of what Aussies were saying on social media — she received the most mentions during the premiere last year.

 

Poster demographics

Poster demographicsAnd finally, which demographic was jumping in and voicing their opinions around the Bachie premiere? As you can see in the graph above, females dominated the social media conversations!

  • Female: 83 per cent
  • Male: 17 per cent

 

Please login with linkedin to comment

A&E ARN Merrick Watts

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]