As well as being the head of campaign management at Verizon Media, Hayley Smith is also the company’s unofficial office counsellor, according to her colleagues.
As part of her role she manages 22 people across the account management and ad operations teams.
Here, she not only mentors her direct reports, but she’s the go-to person across the ANZ organisation for listening, coaching, building confidence, driving career progression, and all-round support.
Her value as a mentor is backed up with numbers, with her engagement metrics and management effective scores ranking among the top of the company.
Over her entire career, Smith estimates she’s mentored and coached over 30 people, with an excellent track record in providing positive guidance for her mentees.
Her background in operations provides her with a comprehensive understanding of how the machine works, so she can easily identify pressure points to help people succeed.
She has also been responsible for setting up the ‘Verizon Media University’, having recognised a gap between the skills possessed by university graduates and the practical knowledge required for entry-level jobs.
Through Verizon Media University, Smith gives training to juniors to help them find their purpose, excel and have longevity in the industry, in the hopes of retaining them within the business.
The ‘university’ offers advice on how to work in the business, keep up with the pace whilst having fun, set time for development and find satisfaction in their jobs.
Since starting in 2015, she has helped an abundance of young people directly reporting into her and within other related teams. The unofficial university program has fundamentally changed the way Verizon Media supports young talent.
Grill’d has launched a new tactical campaign ahead of the upcoming US elections, with the aim of comparing big American fast food giants with Grill’d’s home-grown, healthier approach to burgers. The tongue-in-cheek campaign depicts Donald Trump’s addiction to fast food options, such as McDonald’s, KFC, Burger King and Dominos, with the words ‘You are what […]
In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]
The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]
Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]
The new Online Will from State Trustees has launched with an unexpected campaign via newly appointed creative agency Hardhat, one that aims to turn in between moments into opportunities for action. Having a baby, moving house or exploring some thrilling new hobbies – this colourful, tongue-in-cheek campaign leverages the types of life stages that trigger […]
Worksafe and FCB New Zealand have launched a wild new campaign, challenging New Zealanders to take a fresh look at workplace safety. The launch TVC, hitting screens big and small this week, asks workers to be more vigilant and proactive, by listening to their inner-meerkats. In the last five years, WorkSafe has recorded 363 workplace […]
Immersive media company Imagine Room has signed an exclusive agreement with Microsoft to build and operate Australia’s first Mixed Reality Capture Studio to drive the next generation of content production. The state-of-the-art studio uses 106 cameras to create holographic and 3D-video performance assets and create immersive and interactive experiences for virtual reality (VR), augmented reality […]