Meet The Women Leading Tech: Lenovo ANZ Marketing Lead Sara Palmieri

Meet The Women Leading Tech: Lenovo ANZ Marketing Lead Sara Palmieri

As ANZ Marketing Lead, Sara Palmieri is a senior leader who has significantly driven Lenovo’s transformation across a broad spectrum of business segments – consumer, SMB and large enterprise.

Palmieri has overseen the company enter the market for the first time through digital and social campaigns and has helped raise awareness of Lenovo’s gaming product range, Legion, among ‘casual gamers’ – representing 92 per cent of Australians.

In 2019, she helped Lenovo create a campaign to help make PC gaming accessible for all.

Also last year, Palmieri launched Australia’s most unexpected celebrity eSports team – the Motley Squad, proving that even those least expected can be gamers.

The team included Australian musician and icon Shannon Noll, Love Island star Cassidy McGill, PR maven Roxy Jacenko, Olympic Gold Medalist Steven Bradbury and gaming legend Faze Hazz.

The team was launched with Lenovo’s Legion of Champions (LoC), an e-Sports tournament offering a welcoming environment for casual gamers to compete in, with winners progressing to compete in the professional e-Sports league.

The Motley Squad was unveiled at gaming festival PAX 2019 and immediately launched e-sports and gaming from a niche topic into the mainstream with media, forums and gamers across the globe.

The initiative proved a PR success, with Lenovo Legion seeing an uptick in searches, site traffic and media reach.

Palmieri’s current focus is on championing diversity and inclusion, especially for women who
continue to be underrepresented in technology.




Please login with linkedin to comment

Lenovo women leading tech

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]