Meet The Women Leading Tech: engaging.io CEO Michelle O’Keeffe

Meet The Women Leading Tech: engaging.io CEO Michelle O’Keeffe
SHARE
THIS



Eight years ago Michelle O’Keeffe and three directors formed engaging.io as a way to bridge the gap between marketers and developers.

Since then, the company has enjoyed success and has been able to employee 12 full-time staff, with all developers based in Sydney, not offshore.

However, 2019 marked a fork in the road for the business. Despite the early success, O’Keeffe and her team had realised their offering was too broad.

With this in mind, she instigated a wide ranging review into engaging.io.

Having formed a partnership with CRM platform HubSpot, O’Keeffe and the engaging.io team decided to reposition and embark on a new narrower strategic direction with HubSpot platform at its core.

This included the negotiation of a joint venture with a specialist HubSpot agency partner in New Zealand, which saw the  company rebrand as Engaging Partners.

The business now offers a complete suite of strategic, technical, creative and media services across the HubSpot eco-system for enterprise organisations globally.

The decision to reposition means engaging.io is now the largest HubSpot partner in Asia Pacific.

O’Keeffe also spoke at a number of industry events last year including: HubSpot’s annual global INBOUND conference in Boston, Women in Software Integration in Singapore and HubSpot Australia’s partner day event.

To find out more about the Women Leading Tech awards click here.

 

Please login with linkedin to comment

Engaging.io women leading tech

Latest News

Grill’d Sticks It To Fast Food Giants In New “Trump’d” Campaign
  • Campaigns

Grill’d Sticks It To Fast Food Giants In New “Trump’d” Campaign

Grill’d has launched a new tactical campaign ahead of the upcoming US elections, with the aim of comparing big American fast food giants with Grill’d’s home-grown, healthier approach to burgers. The tongue-in-cheek campaign depicts Donald Trump’s addiction to fast food options, such as McDonald’s, KFC, Burger King and Dominos, with the words ‘You are what […]

Debunking The Myths: The Environmental Cred Of Print Media
  • Opinion

Debunking The Myths: The Environmental Cred Of Print Media

In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]

Opinion

by B&T Magazine

B&T Magazine
Mindshare Snares Kayo’s & Binge’s Media
  • Media

Mindshare Snares Kayo’s & Binge’s Media

The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]

by B&T Magazine

B&T Magazine
Aussie Tech Firm Launches App To Help Media Owners Find Local Advertisers In Any Location
  • Media

Aussie Tech Firm Launches App To Help Media Owners Find Local Advertisers In Any Location

Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]

Time To Fill? Then It’s Time To Will With State Trustees Via Hardhat
  • Campaigns

Time To Fill? Then It’s Time To Will With State Trustees Via Hardhat

The new Online Will from State Trustees has launched with an unexpected campaign via newly appointed creative agency Hardhat, one that aims to turn in between moments into opportunities for action. Having a baby, moving house or exploring some thrilling new hobbies – this colourful, tongue-in-cheek campaign leverages the types of life stages that trigger […]

Imagine Room Revolutionises Immersive Content With Australia’s First Microsoft Mixed Reality Capture Studio
  • Advertising

Imagine Room Revolutionises Immersive Content With Australia’s First Microsoft Mixed Reality Capture Studio

Immersive media company Imagine Room has signed an exclusive agreement with Microsoft to build and operate Australia’s first Mixed Reality Capture Studio to drive the next generation of content production. The state-of-the-art studio uses 106 cameras to create holographic and 3D-video performance assets and create immersive and interactive experiences for virtual reality (VR), augmented reality […]