Meet The Women Leading Tech: engaging.io CEO Michelle O’Keeffe
Eight years ago Michelle O’Keeffe and three directors formed engaging.io as a way to bridge the gap between marketers and developers.
Since then, the company has enjoyed success and has been able to employee 12 full-time staff, with all developers based in Sydney, not offshore.
However, 2019 marked a fork in the road for the business. Despite the early success, O’Keeffe and her team had realised their offering was too broad.
With this in mind, she instigated a wide ranging review into engaging.io.
Having formed a partnership with CRM platform HubSpot, O’Keeffe and the engaging.io team decided to reposition and embark on a new narrower strategic direction with HubSpot platform at its core.
This included the negotiation of a joint venture with a specialist HubSpot agency partner in New Zealand, which saw the company rebrand as Engaging Partners.
The business now offers a complete suite of strategic, technical, creative and media services across the HubSpot eco-system for enterprise organisations globally.
The decision to reposition means engaging.io is now the largest HubSpot partner in Asia Pacific.
O’Keeffe also spoke at a number of industry events last year including: HubSpot’s annual global INBOUND conference in Boston, Women in Software Integration in Singapore and HubSpot Australia’s partner day event.
To find out more about the Women Leading Tech awards click here.
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