When Joanna Wong joined 90 Seconds as VP of marketing in February 2019, it was time to act.
Despite four years of continuous growth, the video creation platform was going through a downturn – the same downturn that sees as many as 90 per cent of all start ups fail.
As well as the marketing role, Wong took the reins as COO to help steer the business back to growth.
Essential to this rightsizing exercise was getting teams feedback, insight and buy-in, this built morale to get employees on board.
Under Wong’s leadership, 90 Seconds has been able to turn it around in what the board has described as a “superhuman effort”.
Alongside her operations responsibilities, Wong’s goal is to work with teams to build and promote content strategies for video and also leverage video intelligence, powered by our partnership with Google Cloud to be able to search through video footage with keywords.
This will make it even easier for brands to create videos at scale.
Outside of her work with 90 Seconds, she is an active member in the marketing and media community, having spoken at Innovfest Unbound about Video Marketing 2020 to an audience of 200.
She’s also a part of The Marketing Society and SWIMMA (Senior women marketing/media leadership group) where she shares learnings and experiences with other senior female marketers.
To learn more about our Women Leading Tech awards click here.
Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image: (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]
Forbes Australia has announced a slew of new speakers for its second annual Forbes Australia Women’s Summit: ‘Power Rising’. The ‘Power Rising’ event will take place at the Roslyn Packer Theatre in Sydney, led by a star-studded line up of female speakers. “We often learn as much from stories of hardship and failure as we […]
Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]
B Corp shop Paper Moose promises all the paper in its name was recycled as it reveals new ethical investment campaign.
According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]
Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]
Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]