While 30 Under 30 has come and gone for another year, we’re continuing to celebrate the best and brightest in the industry by doing a roundup of all our talented winners in 2019.
Last week, we introduced our marketing winners.
Today, we’re introducing the three clever individuals who nabbed a coveted B&T 30 Under 30 Award for their work in media planning and buying.
Stay tuned for the stories of the rest of our winners, which we’ll be rolling out across the next two weeks.
Charlotte Berry – UM
From the beginning of her career, Charlotte had a plan, a 15-year plan, to be exact. She presented that plan to UM’s COO, landing her dream job on the spot. Three years in and Charlotte is right on track, working as a senior strategist and leading three of UM’s most prestigious clients – Lion, Coca-Cola and Meat & Livestock Australia.
As well as her impressive career milestones, Charlotte pioneered the growth of Furphy from the smallest brand in Lion’s portfolio to a top four priority in only two years.
She was also one of the youngest Cannes Young Lions winners in history at 23 years of age, also nabbing a finalist spot in APG Planning Idol and one of the top four places in the MFA’s NGEN Awards.
Self-proclaimed future CEO, Charlotte intends to continue giving back to her peers and champion inclusive and sustainable practices in the industry.
Marco Del Castillo
A self-professed living reject of HR quality control, Marco was denied graduate roles with Unilever and P&G. And, after being turned down for almost every entry-level role at Wavemaker, Marco took matters into his own hands. After tracking down Wavemaker’s head of digital, two weeks later a ‘no’ turned into a ‘yes’. Marco has been working at Wavemaker for five years and now sits on Wavemaker’s global marketing board.
However, his career has been anything but linear. Marco jumped from SEO, to digital, to client and online. Now settled as a strategy manager, over the past 18 months he has had six successful pitches under his belt, including the NSW and South Australian governments, Beats by Dre, Mitsubishi and Ola – resulting in over $122 million new business billings. Marco has also been a finalist in the Cannes Young Lions competition and in 2018 was voted Wavemaker of the year.
Victoria says her career has been about having the tenacity to go the distance. At 23, she was asked to set up a specific discipline responsible for all digital media buying, reporting directly into the head of digital. She grew the team from just her to a department of seven by the time she left the business two years later. At 25, she was given the responsibility of setting up the first customised programmatic buying unit in GroupM for Volkswagen. This set the framework for all future solutions from GroupM.
At 27, Victoria was seconded into a APAC regional role, leading on-boarding for a new client across five markets in Southeast Asia. At 29, following the Wavemaker merger, she simultaneously built out the agency’s national social media and technology products – developing best practice, processes, training materials, as well as restructuring the team.
Moving forward, Victoria hopes to continue to push herself to go the distance by driving outcomes, identifying problems and developing solutions.