Medium Rare To Handle Publishing & Sales Duties For Jetstar’s Magazine & Digital Content

Medium Rare To Handle Publishing & Sales Duties For Jetstar’s Magazine & Digital Content
SHARE
THIS



Jetstar Airways has awarded Medium Rare Content its new contract to supply publishing and sales services in Australia and New Zealand.

The airline’s monthly inflight magazine will be redesigned and relaunched in October 2018, with Medium Rare to also publish Jetstar Asia’s bi-monthly magazine from the November/December 2018 issue.

Hardie Grant Media was the incumbent publisher for Jetstar’s magazine, having won the contract in 2016.

In addition to the print editions, Medium Rare will work closely with Jetstar’s content team to create dedicated stories and videos for the airline’s digital channels, including Jetstar.com and targeted EDMs.

It will also handle media sales for all platforms, including ambient advertising.

Catriona Larritt, chief customer officer at Jetstar Airways, said: “We’re excited about this partnership and look forward to working with Medium Rare to create a new concept for our inflight magazine and travel content for our digital channels.

“We know our customers love reading and researching about new places to explore, discovering hidden gems and travelling off the beaten track.

“We look forward to sharing stories about the incredible variety of experiences that can be enjoyed across our network of more than 85 destinations to help inspire their next trip.”

Gerry Reynolds, managing director at Medium Rare, said: “We’re delighted to be given the opportunity to create a new-look Jetstar magazine, as well as inspirational and practical digital content.

“And we look forward to providing advertisers with many cross-platform opportunities to reach a diverse and engaged audience that includes Millennials, families and small business owners.

“As the publisher of Qantas magazine and its digital extensions, as well as QantasLink’s Spirit magazine, we look forward to continuing to grow our relationship with Australia’s most iconic airline group.”

Jacqueline Lunn has been appointed as editor for Jetstar’s magazine and digital channels, and has wide-ranging experience in both print and digital publishing.

Jacqueline Lunn

Jacqueline Lunn

She was previously an editor and journalist for newspapers such as The Sydney Morning Herald and The Australian); magazines such as QantasLink’s Spirit, InStyle, and marie Claire; and digital media platforms such as travelinsider.qantas.com.au and mamamia.com.au.

Commenting on her appointment, Lunn said: “I know how important travel is in creating memories, opening eyes to new experiences and simply having the time of your life.

“It’s a real privilege to be able to create stories about some of the most amazing destinations – and people – in the world.

“It doesn’t matter whether it’s a six-page feature on the challenge of cycling through Bali in the magazine or a useful listicle on the best happy hours in Melbourne on Jetstar.com. I just want to create the most amazing content I can.”

Please login with linkedin to comment

Jetstar Jetstar Airways medium rare Medium Rare Content

Latest News

Pinterest Announces Second Annual Creators Festival For October 20th
  • Media

Pinterest Announces Second Annual Creators Festival For October 20th

Pinterest has announced it will host its second annual global Creators Festival on Wednesday, October 20th, 2021. With content and topics inspired by creators, the global virtual event will feature internationally recognised talent, top emerging creators, Pinterest executives and special guests who will announce the company’s latest creator products, features and experiences. The event will be […]

by B&T Magazine

B&T Magazine
Six Screen Creatives Announced For 2021 Emerging Writers’ Incubator Initiative
  • Media

Six Screen Creatives Announced For 2021 Emerging Writers’ Incubator Initiative

Six screenwriting creatives from across Australia have been selected as the inaugural participants in the Emerging Writers’ Incubator.  The Incubator is an initiative from SBS in partnership with Screen Australia, state and territory agencies Film Victoria, Screen Canberra, Screen NSW, Screen Queensland, Screenwest and the South Australian Film Corporation, and with the assistance of the […]

Omnicom Media Group The First Australian Business To Complete Amazon Advertising’s OMEGA Training
  • Advertising

Omnicom Media Group The First Australian Business To Complete Amazon Advertising’s OMEGA Training

In a first of its kind for Australia, Amazon Advertising and Omnicom Media Group (OMG) has partnered on a comprehensive program. The pogram covers retail strategy, operations, catalogue management, advertising, brand building, retail marketing & the suite of tools, analytics and insights available through the Amazon Advertising platform. The eCommerce Accelerator Program known as OMEGA […]

This Way Up: Australia’s Advertising Festival Of Creativity Rescheduled To 2022
  • Advertising

This Way Up: Australia’s Advertising Festival Of Creativity Rescheduled To 2022

The Australasian Writers and Art Directors Association (AWARD) has announced that This Way Up, Australia’s Advertising Festival of Creativity, will be rescheduled to August 2022. Yet signature events celebrating the industry’s brightest talent and creative work will still go ahead this November. The announcement of the special award winners for this year’s AWARD Awards will […]

Monday TV Wrap: The Block Builds Nine A Nightly Win (And A Lovely New Kitchen Extension)
  • Media

Monday TV Wrap: The Block Builds Nine A Nightly Win (And A Lovely New Kitchen Extension)

Last night’s episode of The Block fell from Sunday night’s viewership, but still easily secured a win in entertainment, and for Nine overall. The episode had a metro audience of 876,000 according to OzTAM, with a spanner thrown in the works of one team’s sunken lounge plans (truly devastating for any 1970’s conversation pit fans). Contestants […]

by B&T Magazine

B&T Magazine
Bangkok, Thailand - Jun 23, 2015 : Group of credit cards on computer keyboard with VISA and MasterCard brand logos
  • Technology

Loyalty Republic Launches Card Agnostic Rewards Program

Australian start-up Loyalty Republic is introducing Australia’s first bank and card agnostic direct earn rewards program to democratise loyalty and make rewards accessible and fair for anyone using a debit card. The Loyalty Republic mobile app will place consumers in control of their rewards earning potential and redemption options, with a simplified model offering 1 point per $1 spent on debit card […]

Amobee Announces Partnership With Samsung Ads
  • Technology

Amobee Announces Partnership With Samsung Ads

Amobee has announced a new partnership with Samsung Ads in Australia. Powered by deep analytics and industry-leading technology, the partnership will enable marketers to bridge the gap between linear and digital – from execution to measurement. Samsung Ads’ Automatic Content Recognition (ACR) data from over 1.8 million smart TVs, along with Amobee’s household data of […]

How To Use Social Media Insights To Understand What’s Impacting Your Brand’s Health
  • Partner Content

How To Use Social Media Insights To Understand What’s Impacting Your Brand’s Health

Here, Zavy’s David Bowes explains how advertisers can use insights from social media to ensure their social and content strategies are fit for the road. When we learn to drive, we’re taught how to “drive to the conditions”. Slow down when its raining, or when there’s ice on the roads, reduce your speed on gravel […]

Partner Content

by B&T Magazine

B&T Magazine
Radio Station Uses Sperm, Ovulation & Rockers KISS For Oddball “Born To Rock” Campaign
  • Campaigns

Radio Station Uses Sperm, Ovulation & Rockers KISS For Oddball “Born To Rock” Campaign

If you’re in Toronto and you want to listen to classic rock (also referred to as “music your dad listens to”), then you need to tune the dial to local radio station Q107. And to spruik its merits as the city’s number one rock station, the network has just released a social media campaign called, […]

by B&T Magazine

B&T Magazine
Facebook Hits Pause On Instagram Kids
  • Technology

Facebook Hits Pause On Instagram Kids

Instagram has announced it is pausing the development of ‘Instagram Kids’. In a blog post published overnight, Instagram boss Adam Mosseri revealed the social media app would instead be focusing on working with parents and policymakers to demonstrate the value of Instagram Kids. Earlier this year, it was revealed Facebook (which owns Instagram) was working […]

by B&T Magazine

B&T Magazine
Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Connection As Currency – How DTC Brands Are Changing Commerce
  • Opinion

Connection As Currency – How DTC Brands Are Changing Commerce

James Horne (main photo) is the CEO of Balance Internet. In this guest post, he says direct-to-consumer DTC brands that endure past the initial launch have a true differentiation, standing out from competitors by driving connection… We’ve always known that brands need more than a good product and website to stand out from their competitors […]

Opinion

by B&T Magazine

B&T Magazine
Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]