The Seven Network has appointed MediaHub Australia for the playout of its new free-to-air digital television multichannel 7flix (channel 76) to all five capital cities plus regional Queensland.

Seven’s head of broadcast operations Andrew Anderson (pictured above) said, “MediaHub’s infrastructure and operation perfectly suits the style of play-out that SWM require for 7flix. All media content, branding and schedules are prepared daily by SWM. MediaHub quality check and playout the channels 24/7.”

MediaHub already manages and is responsible for the playout of many channels including the ABC, WIN, FX, National Geographic Channel, Nat Geo Wild, Nat Geo People, Imparja TV and Australia Plus.

MediaHub CEO Alan Sweeney said, “7flix went live and began broadcasting at 6am on 28 February 2016 and is a smooth and reliable operation and we are delighted with the workflows that have been created for this. Anywhere you’re watching 7flix in Australia the signal is coming from MediaHub.”

MediaHub also supplies connectivity for 7flix providing totally diverse multiple one gigabit private IP links between Seven’s Broadcast Centre Melbourne (BCM) and the MediaHub facility at Ingleburn in NSW.

Sweeney concluded, “As broadcaster’s focus more on content while demanding significant reductions in operating costs, a technology-driven, multi-client facility such as MediaHub more and more reflects the future path of broadcast operations.”