The managing director of MediaCom Melbourne, Anny Havercroft, has resigned her position to pursue a career working with emerging businesses and start-ups.

Sean Seamer, CEO MediaCom ANZ said, “Anny has been a key member of our team and has made many contributions to our success since joining in 2007. Her commitment and passion to our Melbourne team and clients has been exemplary and we thank her, whole-heartedly, for the effort that she has put in to the business over that time.

“On a personal note, Anny and I have known each other for a long time, and she has been a valued friend and colleague. I know that she will be missed and on behalf of MediaCom Australia, I’d like to wish her well for the future.”

Havercroft said of her departure, “Having had a long and fruitful career at MediaCom, I’m looking forward to applying my wealth of people and product experience to a startup environment.”

Brett Elliott, a 17-year veteran of the agency, will continue in his role of general manager in Melbourne, overseeing the day-to-day operations. Elliott assumed the GM role over a year ago and his continued commitment to the business will ensure the focus stays on people and clients.

Nicole Boyd, recently appointed national managing director of client service, will join the Melbourne leadership team with Elliott. Boyd, a local to Melbourne and 11 year managing director of MediaCom Brisbane is already based out of Melbourne in her national capacity.

Seamer added, “We’re very fortunate that Nicole has returned to Melbourne after several successful years as the Managing Director of our Brisbane office, where she had a great track record of business growth, award wins and the strongest client satisfaction scores within Australia.