MediaCom Retains Shell’s Global Media Account

MediaCom Retains Shell’s Global Media Account
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Petrolium giant Shell has reappointed MediaCom to handle its global media planning and buying duties, following a comprehensive pitch process.

MediaCom is joined by four other WPP agencies (Wunderman, H+K Strategies, Geometry Global and Mirum) on its global roster to help create an ‘Agency of the Future’. The total account is estimated to be worth over $250 million.

MediaCom was tipped to hold onto media account, which is run out of the agency’s Melbourne office in Australia, after Shell commenced a review in January.

WPP chief operating officer Mark Read said: “We are delighted with the outcome of both the creative and media reviews, which demonstrates the strength of our companies, our flexibility and adaptability as a group, and our enduring ability to win the trust of the biggest global clients.

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