Petrolium giant Shell has reappointed MediaCom to handle its global media planning and buying duties, following a comprehensive pitch process.
MediaCom is joined by four other WPP agencies (Wunderman, H+K Strategies, Geometry Global and Mirum) on its global roster to help create an ‘Agency of the Future’. The total account is estimated to be worth over $250 million.
MediaCom was tipped to hold onto media account, which is run out of the agency’s Melbourne office in Australia, after Shell commenced a review in January.
WPP chief operating officer Mark Read said: “We are delighted with the outcome of both the creative and media reviews, which demonstrates the strength of our companies, our flexibility and adaptability as a group, and our enduring ability to win the trust of the biggest global clients.