MediaCom has announced the promotion of Dan Connor (main photo), currently group planning director, to head of strategy, Melbourne.
MediaCom’s vision is to transform the traditional role of a media agency. In line with this, the agency has continued to invest heavily in technology to drive automation in it’s core media buying capability, seeking to reinvest time and resource into it’s strategic planning offering. As such, Connor will be responsible for elevating MediaCom’s planning and strategy capability and provide true thought leadership to clients.
Relocating to Melbourne from Sydney, Connor will be the leading advocate of MediaCom’s systems planning philosophy and application. Sean Seamer, CEO MediaCom AUNZ said of his promotion, “At MediaCom, we are committed to building an industry leading planning and strategy capability.
“With Melbourne as a key focus for us, we conducted an extensive global search for an executive that could fulfil our vision and deliver a significant increase in value to our clients.
“We are so proud to promote Dan from within our ranks. A proven leader with globally significant impact and all round great guy, Dan has achieved outstanding and demonstrable results with some of the world’s leading marketers including P&G and MARS. He will be missed by our Sydney team, but I have no doubt he will make this new chapter in his MediaCom career an extraordinary success.”
Connor said of his appointment, “I am proud to be part of this incredible group, and to lead a team that have the breadth and depth of skills which bring our Content & Connections planning product to life for our clients.”
Mike Deane, chief strategy officer added, “Dan has demonstrated exemplary media planning skills across a breadth of our clients and has helped to redefine the way we plan reach as an agency. No small feat, Dan has effectively implemented new planning principles for clients that have successfully been rolled out across the entire region.
“Dan is a master of craft and is fantastic to work with – he couldn’t be more deserving of this promotion.”
Connor’s promotion is a true indication of MediaCom’s focus on growing and developing its leadership capability from within, the agency’s investment in its Melbourne presence, and its ability to offer talent opportunities nationally and internationally that grow and develop their team into future leaders.
Effective immediately, Connor will report directly to Melbourne based Willie Pang, chief operating officer, and will also see him form part of recently appointed chief strategy officer, Mike Deane’s national strategy and planning team.
According to Microsoft’s head of global multicultural & inclusive marketing MJ DePalma, brands must ensure they are building care-centric relationships with their customers. Friendships take work. But most of us would agree that the best of them are not only worth our investment, they’re invaluable. Having friends who empathize with us, consider our needs, have […]
Australia’s growing list of in-house agencies now have access to a connected community with the launch of the In-House Agency Council (IHAC) steered by founder and chairman CEO Chris Maxwell. Established with the objective to help marketers maximise their in-house agencies by attracting the best talent, building capability along with benchmarking and sharing industry best […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]