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Reading: MediaCom Claims Media Account For Victorian Government
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B&T > Advertising > MediaCom Claims Media Account For Victorian Government
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MediaCom Claims Media Account For Victorian Government

Staff Writers
Published on: 20th September 2017 at 11:21 AM
Staff Writers
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The MediaCom team have got their party hats on at the office this morning after winning the master agency media services contract for the Victorian government.

B&T understands that MediaCom will replace Dentsu Mitchell (which handles campaign services) and Zenith (which handles non-campaign services) on the highly sought-after media account, which have shared it since 2012.

According to the Victorian government website, the account includes media planning and buying across the government’s spread of departments and agencies.

The website also notes that the state government granted Dentsu Mitchell and Zenith a three-month contract extension until the end of November so it had enough time to undertake the tender process and “allow for a sufficient transition”.

It’s understood that MediaCom will begin working on the account in December.

MediaCom declined to comment when contacted by B&T. Both Dentsu Mitchell and Zenith were also contacted for comment.

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TAGGED: dentsu mitchell, mediacom, MediaCom Australia, Victorian Government, Zenith
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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