Media Watch Slamming TV Journos For Paid Endorsements Backfires After Hypocrisy Pointed Out

Media Watch Slamming TV Journos For Paid Endorsements Backfires After Hypocrisy Pointed Out

Media Watch has come out swinging against paid television hosts that are also using their social media accounts to advertise goods.

However, Media Watch was swiftly called out for being hypocritical.

New.com.au reported that  Media Watch host Paul Barry said: “Now, you might have thought that anyone who calls themselves a journalist, who presents on news programs, would not dream of taking cash for comment – but that, it seems, is old-school philosophy at the (Nine) network, where the commercial creep is on.”

Barry used Nine newsreader Belinda Rusell as a prime example.

He said:  “Certainly calls herself a journalist, but she was also tucking into Cadbury a fortnight ago.

“Back in September, she and her family were spruiking rival choc shop, Darrell Lea. And among the other companies she’s happy to plug are supermarket Coles, burger joint Grill’d and even Dettol’s liquid soap.”

However, Guardian journalist Birdie Jabour has pointed out the hypocrisy with one searing tweet.

Jabour tweeted: “Find it weird Media Watch has chosen to go after these hosts for declared ads on Instagram. When ABC journalists are allowed to make thousands of dollars hosting conferences for companies and industry bodies they report on.”

Honestly, in 2022 it seems naive to think that Journalists aren’t making money from other income streams.




Please login with linkedin to comment

Birdie Jabour media watch paul barry

Latest News

MAXIBON Drops Epic Flavour Collaboration Via SICKDOGWOLFMAN
  • Campaigns

MAXIBON Drops Epic Flavour Collaboration Via SICKDOGWOLFMAN

Historians will long speak of this day with reverence. Poets will pen odes. The state of Victoria will probably get another public holiday out of it. The day one of the greatest flavour combinations known to humankind collided inside arguably the greatest iced confectionery in world history – giving us the much heralded ‘PBJ BON’. […]

OMA & RSL Join Forces For ANZAC Day
  • Advertising

OMA & RSL Join Forces For ANZAC Day

ANZAC Day's a great reminder of those who made the ultimate sacrifice. Also a reminder not to be a knob during two-up.