GroupM media agency MEC today named its chief strategy officer, James Hier, as CEO of MEC Australia and New Zealand. The announcement was made by Peter Vogel, who steps up to a regional role for the agency.
Speaking on the appointment, Vogel (pictured above) said: “MEC is a brilliant agency with an incredibly strong and successful management team. James brings valuable strategic and digital experience as well as robust management experience to the role and so was absolutely the best person to succeed me. With James at the helm, I’m confident that MEC will continue to thrive, grow and innovate, delivering on our ambition to be our clients’ most valued business partner.”
Hier said: “I am thrilled to take on this role and thank Peter for his confidence and guidance. It’s an exciting time for MEC in Australia and New Zealand. We have excellent talent and a focused business strategy in the areas of data management, content development and tech innovation. Our capabilities to develop personalised customer engagement on mass will help our clients grow their brands and businesses.”
Since Peter and James joined MEC in Australia five and a half years ago the agency has doubled in size, with notable new business successes such as Nestlé, Netflix, Domino’s Pizza, Allianz, Channel 7, Blackmores, South Australia Government, Combe, Menarini, RSPCA and Tiffany. The agency has also excelled in talent initiatives including in earlier this year becoming the first agency within GroupM to implement the ‘Floor is closed’ program.
Vogel has also been appointed as regional head for Asia Pacific. The announcement was made by Charles Courtier, global CEO.
Speaking on the appointment, Courtier said: “Peter is one of our industry’s most seasoned business leaders and the natural choice to take on this crucial role. He has done an amazing job for us as CEO of Australia over the past five and half years doubling, the size of the agency and infusing it with a thriving culture.In his new role he’s intent on developing MEC’s framework in Asia Pacific to drive real change and growth in the region. I’m confident that he’s a leader with the right blend of strategic vision and business acumen to get us there.”
Vogel said of the appointment: “I am honoured to be taking on this new role. APAC is the growth engine of the global economy and provides the biggest growth opportunity for our international organisation. This is not only an exciting opportunity, it’s also a big responsibility for all of us in the region; if APAC grows, MEC grows. I’m relishing the challenge to create long-term sustainable growth for MEC. We have the talent, the passion and track record to succeed.”
Since Peter joined MEC Australia five and a half years ago the agency has had notable new business successes, including Nestlé, Netflix, Domino’s Pizza, Allianz, Channel 7, Blackmores, South Australia Government, Combe, Menarini, RSPCA and Tiffany.
Grill’d has launched a new tactical campaign ahead of the upcoming US elections, with the aim of comparing big American fast food giants with Grill’d’s home-grown, healthier approach to burgers. The tongue-in-cheek campaign depicts Donald Trump’s addiction to fast food options, such as McDonald’s, KFC, Burger King and Dominos, with the words ‘You are what […]
In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]
The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]
Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]
The new Online Will from State Trustees has launched with an unexpected campaign via newly appointed creative agency Hardhat, one that aims to turn in between moments into opportunities for action. Having a baby, moving house or exploring some thrilling new hobbies – this colourful, tongue-in-cheek campaign leverages the types of life stages that trigger […]
Worksafe and FCB New Zealand have launched a wild new campaign, challenging New Zealanders to take a fresh look at workplace safety. The launch TVC, hitting screens big and small this week, asks workers to be more vigilant and proactive, by listening to their inner-meerkats. In the last five years, WorkSafe has recorded 363 workplace […]
Immersive media company Imagine Room has signed an exclusive agreement with Microsoft to build and operate Australia’s first Mixed Reality Capture Studio to drive the next generation of content production. The state-of-the-art studio uses 106 cameras to create holographic and 3D-video performance assets and create immersive and interactive experiences for virtual reality (VR), augmented reality […]