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Reading: ‘Honey Badger’ Stars In New ‘You’re Better On Beef’ Campaign
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B&T > Advertising > ‘Honey Badger’ Stars In New ‘You’re Better On Beef’ Campaign
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‘Honey Badger’ Stars In New ‘You’re Better On Beef’ Campaign

Staff Writers
Published on: 20th May 2015 at 10:37 AM
Staff Writers
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Meat and Livestock Australia (MLA) have launched a new digital and PR campaign to tell meat eaters that “You’re Better on Beef”.

The new campaign sees Beef Ambassador, rugby star Nick ‘Honey Badger’ Cummins, being put through his bush survival skills by an expert survivalist. Cummins fuels up on beef, sexual innuendo and ocker dad jokes.

Andrew Howie, marketing manager consumer programs at Meat & Livestock Australia says: “Australia has the best-tasting beef in the world, and the ‘You’re Better on Beef’ platform is designed to inspire the nation to power up and be proud of their meal choices. We’re delighted that Nick’s on board.”

The campaign is supported by media spend and consumer reach uncovering what Australians want to be better at.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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