MCN And Foxtel Launch New Integrated Partnership Model

MCN And Foxtel Launch New Integrated Partnership Model

Multi-Channel Network (MCN) and Foxtel today unveiled a new integrated sales and partnerships model for MCN, Foxtel Networks Australia (FNA) and FOX SPORTS.

The new model has been developed to provide advertisers with a truly integrated capability across sport and non-sport channels and products by leveraging a combined sales and brand partnerships team drawn from MCN, FNA and FOX SPORTS.

As a combined function to sit within the MCN business, the new team will be focused on premium revenue opportunities and creating effective integrated campaigns for Australian advertisers.

It will unify solutions across the Foxtel platform, bringing to life ideas and innovative content models built on the FOX SPORTS platform to key genres like Lifestyle and entertainment, and vice versa.

In the last six months MCN has undergone a major transformation across the business, evolving the sales structure and brand proposition to a Foxtel first model.

The new integrated partnerships team supercharges the strategy by amplifying the network’s assets to provide brands with a true Foxtel centric integration offering.

It also ensures MCN continues to provide speed and agility on behalf of its agency and client partners.

The new, hybrid team, will be led by Martin Medcraf in the newly created role of Foxtel sales and brand partnerships director.

Medcraf who has been national sports sales director for MCN for over 10 years, will continue to report to MCN CEO Mark Frain.

Foxtel CEO, Patrick Delany, said: “Our new integrated partnership model is the latest example of how we continue to lead in the Ad Sales space and this role allows us to work smarter by encouraging even greater collaboration and co-ordination across our Ad Sales teams.

“It’s great to see an industry expert of Martin’s calibre take the helm of this exciting new program that will provide value to our advertising partners, while opening up new opportunities to drive commercial growth for Foxtel”.

MCN CEO, Mark Frain, said: “Over the last six months we have re-focused the business on two key traits that have always defined us: innovation and integration.

“This new team is the next step in this evolution and creates something truly unique in the market. By closely aligning sales and partnerships, we are creating new opportunities for advertisers to harness the power of the Foxtel platform.

“This new Sales and Partnerships model allows us to continue to lead the market by creating solutions that push the boundaries of what integrated campaigns can do for brands”.

Medcraf said: “I couldn’t be more honored to lead the new combined Foxtel Sales and Brand Partnerships team and begin building new, high value opportunities for the Foxtel business.

“This more effective structure means we can better share ideas, market experience and knowledge to develop stronger advertising solutions for our partners.

“With the ever-changing media landscape, it’s important we remain agile and responsive to our clients’ needs, so this team will be focused on ensuring a deep understanding of client, agency and Foxtel requirements that always deliver real business results.”




Please login with linkedin to comment

Foxtel MCN

Latest News

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024
  • Opinion

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

Opinion

by B&T Magazine

B&T Magazine
Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader
  • Marketing

Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

Assembled Media Inks TikTok Creator Campaign for BIC
  • Campaigns

Assembled Media Inks TikTok Creator Campaign for BIC

Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]