McDonald’s has teamed up with Humberto Leon, co-founder of fashion brand Opening Ceremony, to create a one-of-a-kind collection of zodiac animal designs in the metaverse.
The McDonald’s Hall of Zodiacs: 2022 Lunar New Year with Humberto Leon, is an immersive and interactive experience for fans set in the metaverse.
Leon said, “Partnering with McDonald’s means a lot to me because it’s a brand that has always been committed to embracing and celebrating the universality of all cultures, helping me see myself in the brand and in the world.”
The Hall Of Zodiacs
In a world-first, McDonald’s is sending fans to a new place for their Lunar New Year celebrations.
Starting today until the 15th of February, fans can enter the life-like exhibit on virtual reality social platforms, AltspaceVR and Spatial, to experience the elegant McDonald’s gallery hosting Leon’s work.
While there, fans can take in Leon’s zodiacs and receive horoscope readings that give foresight into their year ahead, based on birth year and zodiac animal.
Anyone can tune into the Spatial world through life-like avatars on a desktop browser, the mobile app, or via your VR headset.
For reference, according to Mark Zuckerberg, the Metaverse is, “A new phase of interconnected virtual experiences using technologies like virtual and augmented reality,” as reported on by B&T.
