McDonald’s Gets Hot & Cold With New Temperature-Driven Campaign Via QMS

McDonald’s Gets Hot & Cold With New Temperature-Driven Campaign Via QMS

Fast food giant McDonald’s is turning up the heat on temperature-driven messaging with a new out-of-home campaign via QMS Media.

The campaign displays different creative linked to the local temperature at each location.

The highly targeted campaign will see McDonald’s display ‘Frozen Fanta’ creative when the local temperature goes above 23 degrees and ‘McRib’ creative when the temperature falls below 23 degrees.

The campaign, developed in association with Broadsign, will appear across QMS’ premium digital billboard network throughout Victoria until the end of December.

McDonald's billboard (QMS)

Steve Bovey, general manager of operations at QMS, said: “This dynamic campaign is a prime example of a major brand relating to their consumers at a localised level through the power of digital out-of-home.

By using temperature control technology, McDonald’s are able to deliver a highly targeted and engaging campaign that provides strong cut-through and is better positioned to influence their customers’ purchase decisions.”

Luke Trask, account manager for McDonald’s at OMD, said: “We are always looking for ways to optimise our activity to ensure we are serving the right message at the right time to consumers.

“QMS have ensured the process has been easy to implement and very effective, so we are really pleased with the way these campaigns are coming to life and delivering on McDonald’s’ sales objectives.”




Please login with linkedin to comment

Frozen Fanta McDonald's McRib QMS QMS Media

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]