Hangover people rejoice! McDonalds in the US could start offering breakfast McMuffins and hotcakes all-damn-day from October.
The memo, written by a Arizona franchisee owner LeAnn Richards said “serving all-day breakfast is likely the number one request we hear from McDonald’s customers. We’re testing it out in a few markets to learn more about this possibility.”,
Richards has been the head of a McDonald’s task force which studied the feasibility of all-day breakfast. Richards said franchisees needed to be ready for the potential launch of all-day breakfast as soon as October.
As reported in B&T, McDonald’s has been seeing a global decline in sales. Maccas has seen its annual profits plunge by 13 per cent in 2013 and 15 per cent in 2014. The recent push to create-your-own options, smaller drive through options and $1 meals are all an attempt to reverse this decline.
“We want to make it clear that we are not being presumptive that this will launch, but we want to make sure the system is ready to turn quickly and launch all-day breakfast should all of you believe and support that direction,” Richards stated in the memo.
McDonald’s restaurants have been trialling all-day breakfasts in parts of NSW for a month now.
“Macca’s restaurants across Wollongong and the Illawarra (excluding food court kiosks) will be serving breakfast favourites including the bacon and egg and sausage and egg McMuffins, hashbrowns and hotcakes 24 hours, seven days a week,” McDonald’s said in a press release in June.
McDonald’s Australia chief marketing officer Mark Lollback said “We are always listening and taking on feedback from our customers and all-day breakfast was one that people are always asking of us.
“We are excited to let our customers know that we have heard them and to announce that our Wollongong patrons will have the opportunity to be among the first in Australia to enjoy all-day breakfast.”
Take that 10:30 am breakfast curfew!
Please login with linkedin to commentEmployer Branding
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]