Can Y&R ever be prized out of top spot for the number of new creative business wins for a month? Well, believe it or not McCann has managed to do that very thing according to the latest new business wins for the month of January compiled by global marketing consultancy firm R3.
Y&R had topped R3’s monthly charts for much of 2016, however, the agency has dropped to third spot behind McCann with Ogilvy in second.
The R3 results are based on actual value of the business and not the number of wins.
However, it should be noted that new business, as you’d expect, is slim over the holiday month of January and even R3 urges caution of reading too much into the final results.
McCann was propelled into top spot with new business that included the Beko Project and Maybelline Digital. Again, Ogilvy retained its second position, however, had the most new business wins for January with a total of four.
J Walter Thompson shot up seven places to fourth on January’s list and Cummins&Partners – who didn’t even make December’s top 20 – zoomed into fourth spot after snaring the CSR Sugar creative account.
The full list for creative wins for January is as follows. But again, January wins are typically slim and the results should be viewed in light of that.
Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]
Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]
Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]
Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]
Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]
Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]