McCann Snares Clems Sydney’s Ben Coulson For Chief Creative Officer Role

McCann Snares Clems Sydney’s Ben Coulson For Chief Creative Officer Role
SHARE
THIS



McCann Sydney has recruited Ben Coulson has its new chief creative officer.

Coulson was most recently CCO at Clemenger BBDO Sydney, which enjoyed its most successful period in history for both creativity and effectiveness in his time there. Before that, Coulson spent six years as regional CCO for Y&R Australia and New Zealand, seeing the agency named the most awarded ANZ network at Cannes and Spikes for three years running.

Coulson said of his appointment: “McCann is a damn interesting proposition at the moment. I was hit with a pang of jealousy when I heard about Ben Lilley’s acquisition and plans for McCann Australia a few months ago. He has a unique thing going on, building a fully independent agency backed by the hottest network in the world right now.

“Ben’s passion for the McCann brand, his ‘creative first’ approach to business, and the talented group of people he’s assembling is genuinely exciting, at a time when there isn’t much new news on the Australian agency landscape.

“McCann has a strong client base and brands that deserve standout work. Plus they’re a very decent bunch of folk to go to work with every day. I’m very grateful to Ben, (national chief creative officer) Pat (Baron) and the gang at McCann for the opportunity to be part of something with such positive momentum.”

Coulson will lead the creative output across McCann Sydney’s clients, including Coca-Cola, MasterCard, Microsoft, Menulog, Nestlé, Sanofi and the government, and work with Baron on key national creative clients and campaigns.

Baron added: “Ben Coulson’s a great human who I’ve admired and respected for years and whose career and campaigns speak for themselves. He has an extraordinary track record of creative excellence that’s been celebrated both globally and at home in Australia.

“An originator, deep thinker and innovator, it’s not surprising Ben is also one of Australia’s most popular creative leaders. His move to McCann Australia is good news for not just our clients but for our people too. We’ve still got a lot of work to do here, but I’m looking forward to seeing what we can achieve together.”

McCann creative chairman Ben Lilley added: “Pat and Ben and I have all grown up together in adland and over the years we’ve often talked about one day working together; I couldn’t be happier that day has finally come. Together Pat and Ben make a pretty exciting creative leadership team, with a formidable creative and effectiveness legacy between them. Anyone who knows them also knows they’re just really nice guys too.”

Over the past decade, McCann Australia has been recognised as both the most awarded agency at the Cannes Lions and the most awarded creative agency in the world, as well as Australia’s top-ranked agency in both the Effies Index and WARC Effective 100. Globally, McCann is the World’s Most Creatively Effective Network in the Effie Worldwide Index for the third consecutive year and is also the Cannes Lions and Webbys Global Network of the Year.

Lilley said McCann Sydney is still hiring, including account management and senior strategy roles, with further key announcements to be made over the coming weeks.

Please login with linkedin to comment

Ben Coulson McCann

Latest News

WPP Q3 Revenues Fall 7.6% YOY
  • Advertising
  • Marketing
  • Media

WPP Q3 Revenues Fall 7.6% YOY

Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.

by B&T Magazine

B&T Magazine
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
  • Media

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R

Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week.  Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment.  VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]