McCann London’s ‘Keep Protecting’ Dettol Campaign Staggeringly Backfires

McCann London’s ‘Keep Protecting’ Dettol Campaign Staggeringly Backfires

A Dettol campaign by McCann London about getting workers back into the office has massively backfired.

The UK government is in the midst of attempting to get workers to head back to the office, with Dettol’s latest ‘Keep Protecting’ ad conveying the importance the hygiene brand has in keeping offices infection-free.

However, not all commuters are impressed with the ad, which was seen in London’s underground tube.

The ad appeared to entice workers back into the office by highlighting the things people might have missed over the last few months in lockdown, including “caffeine-filled air,” “the boss’s jokes,” and “office gossip.”

 




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